The Outdoor Media Association (OMA) has launched a national campaign to encourage Australians to donate to its official fundraising arm, The Big Appeal, for its 30th anniversary.
The ‘One Big Issue’ campaign will run across digital Out-of-Home signs in the lead-up to the end of financial year.
“Out of Home connects with people in shared spaces where they live, work, and commute. This includes pedestrian advertising sign age in cities and community hubs , standing alongside many vendors selling The Big Issue across the country,” said Outdoor Media Association CEO Elizabeth McIntyre.
“We are proud to support and amplify The Big Appeal across the industry’s national network of digital advertising sign s. This campaign is about making The Big Issue’s impact more visible and ensuring the people they support are seen and recognised,” McIntyre added.
The Big Issue creates opportunities for people to earn income, build confidence and reconnect with community through programs supporting vendors, women in social enterprise, community street soccer players and lived-experience speakers. For every dollar invested in ‘The Big Issue’, $5.50 is returned to the community.
Since 1996, The Big Issue has supported 8,344 vendors across the country. Over that time, $41.9 million has gone directly into vendors’ pockets.
“In our 30th year, The Big Issue wants to demonstrate the impact of a model that is more than a magazine — it is a work -led solution to homelessness and poverty.
“We ’re asking the community to stand with us by buying the special 30th birthday edition or making a donation, helping create income, independence, and connection for people across Australia.
“We ’re grateful for OMA’s support because many of the people we work with are too often unseen . This campaign is a powerful opportunity to put them, and their stories, front and centre,” said The Big Issue CEO Steven Persson
Supporters can get behind the 30th anniversary campaign by buying the special collector’s edition from a vendor during June.
