The Outdoor Media Association (OMA) has today announced the winners of its quarter two 2018 Creative Collection competition.
Launched in 2013, the Creative Collection competition celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognises the best OOH campaigns each quarter.
Campaigns are judged across the following categories:
• Best creative execution
• Best traditional use of OOH
• Best use of a special build
• Best use of technology and innovation
Quarter two 2018 attracted 32 submissions from OMA members including Adshel, APN Outdoor, JCDecaux, oOh!media, Paradise Outdoor Advertising, QMS Media, and TorchMedia.
Guest judges included:
• Andrew Dowling, Founder and Managing Director – DO Agency
• Michelle Mansour, Commercial Manager, Digital – Tonic Health Media
• Michael Cali, Commercial Director – oOh!media
DO Agency Founder and Managing Director Andrew Dowling said: “The judging of this quarter’s OMA Creative Collection was a difficult task, creating spirited debate amongst the judges about who should be the eventual winners across each category.
“While all finalists put forward a strong case for selection, the panel came to a unanimous decision based on each winner’s ability to go beyond the obvious and generate an OOH campaign that spoke to its intended audience, in a unique or personalised fashion – whether that be through the topical relevance of the brand and message, seamless integration of technology, or creative impact,” Dowling concluded.
Congratulations to the following winners:
Best creative execution winner:
Campaign: ‘The News in Colour’
Advertiser: News.com.au
Creative agency: Bohemia Group
Media agency: Bohemia Group
Best traditional use of OOH winner:
Campaign: ‘Cenovis Multivitamins’
Advertiser: Sanofi Aventis
Creative agency: Publicis Worldwide
Media agency: Mindshare NSW
Best traditional use of OOH honourable mention:
Campaign: ‘Move with Momentum Energy’
Advertiser: Momentum Energy
Creative agency: B.B.E
Media agency: Havas Media
Best use of a special build winner:
Campaign: ‘Everyone loves their Winter Woolies’
Advertiser: Woolworths
Creative agency: M&C Saatchi and JCDecaux Creative Solutions
Media agency: Posterscope and Carat
Best use of technology and innovation winner:
Campaign: ‘Everyday Banking with the ANZ Spending App’
Advertiser: ANZ
Creative agency: TBWA and JCDecaux
Creative Solutions Media agency: PHD
Best use of technology and innovation honourable mention:
Campaign: ‘Nike React – POS Data Feed’
Advertiser: Nike
Creative agency: Tundra
Media agency: Mindshare
