Ogilvy PR has appointed Matt Buchanan as its new global head of consumer PR. In this new role for the agency, Buchanan will report to Ogilvy PR’s Global CEO Julianna Richter and will lead consumer brand communications globally – evolving the go-to-market strategy, driving innovation, enhancing capability and overseeing multi-market consumer brand business.
A 25-year brand communications veteran, Buchanan has run Ogilvy’s PR business in the UK since early 2019. He has more than two decades experience leading agencies specialising in consumer brand communication, spanning the UK, Europe, Asia and Australia.
Prior to Ogilvy, Buchanan was the managing director of Havas’ award-winning agency One Green Bean, launching the agency into the London market in 2015 having run the Australian operation for four years prior.
“Consumer PR has been core to Ogilvy’s success, and it’s key to our future as brands seek to engage consumers through more innovative and creative solutions that are earned, social and data-driven,” said Julianna Richter, Global CEO, Ogilvy PR.
“Having successfully grown Ogilvy’s PR business in the UK by developing sophisticated, integrated communications programs, Matt is a natural choice to help us evolve our consumer brand offer globally. Matt is a modern, visionary global leader, a growth driver, and a talent magnet who will innovate and elevate the work we do for our clients.”
Buchanan’s global consumer experience is vast, ranging from CPG and Retail to Food & Beverage, Spirits, Technology, Digital Commerce and Health & Wellness. He has worked with leading international brands including Walgreens Boots Alliance, HSBC, Bacardi, Unilever and Coca-Cola. In addition to his agency and client leadership roles, Matt is a board member of the PRCA, a regular PR industry awards judge including PR Week and the Cannes Lions, and appears in the 2021 PR Week Power Book.
Buchanan commented: “As Ogilvy PR continues to transform under Julianna’s leadership, it’s the perfect time for me to take on a new challenge and help create the most innovative work, strongest client relationships and best-in-class creative communications across the globe. I’m so energised by the opportunity to drive our PR business forward globally and look forward to partnering with our teams to deliver great work that has true impact.”
In addition to his global role which takes effect from 1 July, Buchanan will move into an executive director role with the Ogilvy PR business in the UK, where he will continue to counsel clients and ensure a smooth transition with a new leader who will be announced in due course.
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]