Ogilvy PR Names Aussie Matt Buchanan As Global Head Of Consumer PR

Ogilvy PR Names Aussie Matt Buchanan As Global Head Of Consumer PR

Ogilvy PR has appointed Matt Buchanan as its new global head of consumer PR. In this new role for the agency, Buchanan will report to Ogilvy PR’s Global CEO Julianna Richter and will lead consumer brand communications globally – evolving the go-to-market strategy, driving innovation, enhancing capability and overseeing multi-market consumer brand business.

A 25-year brand communications veteran, Buchanan has run Ogilvy’s PR business in the UK since early 2019. He has more than two decades experience leading agencies specialising in consumer brand communication, spanning the UK, Europe, Asia and Australia.

Prior to Ogilvy, Buchanan was the managing director of Havas’ award-winning agency One Green Bean, launching the agency into the London market in 2015 having run the Australian operation for four years prior.

“Consumer PR has been core to Ogilvy’s success, and it’s key to our future as brands seek to engage consumers through more innovative and creative solutions that are earned, social and data-driven,” said Julianna Richter, Global CEO, Ogilvy PR.

“Having successfully grown Ogilvy’s PR business in the UK by developing sophisticated, integrated communications programs, Matt is a natural choice to help us evolve our consumer brand offer globally. Matt is a modern, visionary global leader, a growth driver, and a talent magnet who will innovate and elevate the work we do for our clients.”

Buchanan’s global consumer experience is vast, ranging from CPG and Retail to Food & Beverage, Spirits, Technology, Digital Commerce and Health & Wellness. He has worked with leading international brands including Walgreens Boots Alliance, HSBC, Bacardi, Unilever and Coca-Cola. In addition to his agency and client leadership roles, Matt is a board member of the PRCA, a regular PR industry awards judge including PR Week and the Cannes Lions, and appears in the 2021 PR Week Power Book.

Buchanan commented: “As Ogilvy PR continues to transform under Julianna’s leadership, it’s the perfect time for me to take on a new challenge and help create the most innovative work, strongest client relationships and best-in-class creative communications across the globe. I’m so energised by the opportunity to drive our PR business forward globally and look forward to partnering with our teams to deliver great work that has true impact.”

In addition to his global role which takes effect from 1 July, Buchanan will move into an executive director role with the Ogilvy PR business in the UK, where he will continue to counsel clients and ensure a smooth transition with a new leader who will be announced in due course.




Please login with linkedin to comment

Matt Buchanan Ogilvy PR

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.