Nunn Media Sydney, Spin Master, and the Rubik’s Cube team have celebrated the 50th anniversary of the colourful puzzle with beach pop-ups across Bondi, Bronte, Maroubra, and Coogee.
The beach activation featured the Big Cube art installation at Maroubra Beach and was part of an integrated media campaign including social media, video, and native articles.
The beach activations were designed by Nunn Media Sydney and executed by XO Media Group, with the anniversary celebration extending beyond the beach – reaching fans with images and video captured from the activations via Rubik’s global social pages, local paid social, YouTube and native content.
“Rubik’s Cube has remained a beloved fixture for generations because it’s more than a toy – it’s a timeless challenge. We’re proud to honour its legacy with this vibrant activation and broader campaign that brought the Rubik’s experience to life for Sydney families,” said Monica Reed, brand manager – Games at Spin Master.
The beachside events featured the limited-edition Rubik’s Cube 50th Anniversary umbrellas and key chains, drawing families, beachgoers, and puzzle enthusiasts to celebrate five decades of the puzzle.
Invented in 1974 by Hungarian architect professor Ernő Rubik, the Rubik’s Cube was designed to teach students about three-dimensional spaces. Since its global launch in 1980, the Rubik’s Cube has sold hundreds of millions of units worldwide.
