“We’re Not Making Progress Fast Enough”: Bauer’s Jayne Ferguson On Gender Diversity

“We’re Not Making Progress Fast Enough”: Bauer’s Jayne Ferguson On Gender Diversity
SHARE
THIS



With the Women in Media Awards just one sleep away, B&T chewed the fat with Jayne Ferguson, general manager of women’s lifestyle and entertainment at Bauer Media, about why the publisher has come on board as principal sponsor for the event once again, and how it is encouraging gender diversity in the industry.

It’s the second year in a row (and third time overall) that Bauer has supported the Women in Media Awards. Why has it decided to come on board once again?

No other media company understands women more than Bauer. Through our portfolio of trusted and influential brands, we create customers by connecting our audiences with advertisers across platforms. As a business which has women at its core, Women in Media is an obvious event for Bauer to be associated with so we can champion the role and impact women play in our industry.

Why are events like the Women in Media Awards important for the industry?

While happily there is movement towards closing the gender gap in the workplace, we are not there yet and there is still work to do. Acknowledging the significant contribution women make in media is important, and it also recognises the depth of talent and experience that exists.

What are you looking forward to most about the Women in Media Awards?

I’m looking forward to celebrating the exceptional women working in our industry and catching up with colleagues from across the media industry.

What’s the most important thing to focus on when it comes to the role of women in the industry?

The ultimate measure of success is how many women we have in senior leadership roles, and we’re not making progress fast enough. For real change to take place, organisations need to find new strategies to keep women in the workforce, remove the barriers to their progress and start promoting them to senior leadership roles.

How does Bauer encourage gender diversity in the industry and among its staff?

We ensure all our key policies factor in gender diversity and equality such as recruitment, retention, performance management and promotion. We also provide a supportive environment with flexible working options as appropriate.

Women in Media Awards 2017 sponsor block

 

Please login with linkedin to comment

Advertising Standards Bureau Jayne Ferguson POPAI something rotten The Edge Women in Media Awards 2017

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]