Nine’s Matt Rowley Promoted To Chair Of IAB Australia Board

Nine’s Matt Rowley Promoted To Chair Of IAB Australia Board
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Matt Rowley (main photo), director of sales, publishing at Nine, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from News Corp late last year and who will be finishing his tenure as IAB Chair immediately.

Rowley, who was appointed Director of Sales, Publishing at Nine in December 2018 following the merger with Fairfax Media where he was the chief revenue officer at Fairfax Media. He oversees sales for all Nine’s publishing assets including nine.com.au, 9Honey, 9Now, The Sydney Morning Herald, The Age and The Australian Financial Review.

Rowley has been the alternate director for Fairfax Media on the IAB Board for the last two years.  Through 2018 he worked closely with IAB Australia CEO, Gai Le Roy, on the Australian Digital Ad Practices with AANA and MFA, as well as supporting the development of IAB’s new Charter which was launched late last year.  

Rowley commented: “Now more than ever the IAB has a critical role to play in delivering on its purpose of growing sustainable and diverse investment in Australian digital advertising.  I’m honoured to have the opportunity to lead the Board and look forward to working closely with my fellow Board members to support the advertising industry.”

Gai Le Roy, CEO of IAB Australia added: “Matt’s background and passion for developing strong media brands with robust commercial models that help sustain a rich media landscape as well as deliver on advertiser objectives makes him a wonderful choice to lead the IAB Board. I look forward to working closely with him, continuing to roll out initiatives that will highlight the strengths of digital advertising, as well as provide guidance and standards on best practice for all sides of the media and marketing ecosystem.”

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