The Laundy Family has revealed it will rebrand Nine’s Radio assets to Tapt Media as soon as the acquisition is given the green light.
Laundy Family office has said in a statement that the new identity, which is expected to come into effect from 1 May 2026, has been designed to reflect a business that is inherently connected, “tapt in” and driven by innovation. The name represents a distinctive change in the Australian media landscape, and underscores the company’s mission to help audiences and advertisers “tap” into influential conversations, news, and entertainment.
The talk stations—Sydney’s 2GB and Melbourne’s 3AW, as-well-as Brisbane’s 4BC, and Perth’s 6PR—will remain unchanged.
The Laundy family office also expressed that the rebrand marks a strategic pivot toward an ambitious agenda, aiming to solidify its position across talk radio, live streaming, podcasting and data-led advertising solutions.
“The transition to Tapt Media is about more than just a name change; it’s a statement of intent,” said managing director of Nine Radio and incoming CEO of Tapt Media, Tom Malone.
“Our talk stations are the heartbeat of their communities, and they will remain the foundation of what we do.
‘Tapt’ perfectly captures our energy as we expand deeper into the digital space. It’s about being connected, being in the know, and providing a platform that is as vibrant and agile as the audiences we serve. We are incredibly excited about this next chapter and the prosperous future it promises for our people, our partners, and our listeners.”
Back in January, it was announced that Arthur Laundy—owner of Laundy Hotels—had purchased Nine’s radio assets on a cash and debt free enterprise value of $56 million. Once the deal has completyed customary condition, including ACCC approval, the new brand will be rolled out across trade and corporate touchpoints.
In the statement, the Laundy Familly Office expect this to be completed by 30 April.
