Advertising has expanded outside of sport on Nine’s paid streaming service Stan.
Nine announced advertising will expand across Stan later this year through the introduction of an advertising supported tier, creating new streaming opportunities for brands to connect with an engaged audience in a high-attention viewing environment.
The launch extends Stan’s commercial offering beyond Stan Sport for the first time, allowing advertisers to seamlessly plan and activate campaigns across Nine’s entire suite of assets spanning the 9Network, 9Now, Stan (Entertainment and Sport), Publishing, Digital, 9Podcast and QMS Media.
As part of the broader evolution, Stan’s entry-level entertainment offering will become Basic with Ads, priced at $9.99 per month and including HD streaming. The change introduces a more accessible entry point into Stan while providing audiences with greater flexibility in how they access premium entertainment. Alongside Basic with Ads, Stan will continue to offer ad-free entertainment plans designed to suit different viewing preferences.
Advertising on Stan will launch with a light ad load designed to maintain a premium viewing experience while delivering strong attention outcomes for advertisers.
“Nine reaches more Australians across more moments, platforms and environments than any other media company, shaping culture – the conversations and live experiences – that people care about most,” said Amanda Laing, managing director streaming and broadcast, Nine.
“That breadth of connection is a powerful advantage for brands. It enables advertisers to engage audiences in ways that are seamless, consistent and deeply impactful across all of Nine’s portfolio.
“A lower-priced entry point with HD streaming broadens access to Stan and helps us reach more Australians across entertainment and live sport, while supporting continued investment in premium content and Australian storytelling.”
Powered by Nine’s first-party data and audience intelligence capability, this expansion strengthens Nine’s ability to help brands better understand how audiences move across its media portfolio, creating additional connected opportunities for planning, engagement and measurement.
“The strength of a connected media business lies in its ability to bring premium audiences, content and channels together,” added Matt James, Nine chief sales officer.
“With Stan now part of our advertising offering, brands can access a more powerful and unified way to connect with Australians across entertainment, sport, news, publishing and outdoor.
“Ads on Stan will allow brands to reach audiences with greater scale, precision and impact.”
