B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Nine Appoints Editor For 9Honey
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Nine Appoints Editor For 9Honey
Media

Nine Appoints Editor For 9Honey

Staff Writers
Published on: 16th August 2018 at 11:34 AM
Staff Writers
Share
3 Min Read
SHARE

Nine has appointed Shauna Anderson to be the editor of leading women’s lifestyle website 9Honey as it builds out its offering after just over 18 months in the market.

Anderson, who was most recently news editor of Kidspot, will take over the running of the popular lifestyle website which according to Nielsen had a unique audience of 2.4 million readers in July.

Nine’s digital content director Helen McCabe said: “It is great to welcome Shauna back home to Nine.

“Shauna knows the lifestyle vertical really well, having worked for a number of key players within the space, and I know she will be able to drive 9Honey further as we look to grow the brand in both the digital and cross-platform environment.”

Anderson, who will take up her new role in October, has previously held senior editing positions at Mamamia as well as Kidspot.

Prior to that she was a chief of staff for the Today show.

“I’m so excited to be joining 9Honey – a site that in less than two years has established itself as a real leader in the online lifestyle space,” Anderson said.

“This is a great opportunity to continue growing the audience and developing the proposition for an audience of women interested in our lifestyle content.”

The appointment of Anderson follows the promotion of launch editor of 9Honey, Kerri Elstub, to the role of digital editorial director in early July.

Elstub continues to report to McCabe but now oversees editorial on all of Nine’s key digital lifestyle, news and sport sites: 9honey.com.au, nine.com.au, 9news.com.au and WWOS.com.au.

Nine also confirmed that as part of the changes 9Honey deputy editor, Julia Naughton, would be promoted to the new role of managing editor of lifestyle.

“Julia has done a phenomenal job since joining Nine in early 2017,” said McCabe.

“She has taken up every role we have thrown at her with passion and boundless enthusiasm.

“This new role will include managing the upcoming site relaunch and reflects our intention to continue building out the 9Honey verticals as we evolve our lifestyle network.”

Naughton said: “9Honey has been on an incredible journey since its launch in November 2016.

“There is a real opportunity around the relaunch to continue to grow our audience and connect with millions of Australian women each month.”

“This is only the start for what is still a relatively new brand in the women’s lifestyle space.”

Prior to joining Nine, Naughton held various editorial roles at the Huffington Post and Cosmopolitan.

Nielsen reported 9Honey’s audience was 2.431 million in July, giving 9Honey the highest user engagement of any top 10 lifestyle site with 9 minutes and 7 seconds.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 9honey, Nine
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?