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Reading: Nike And Fortnite Team Up For Entirely Digital Launch
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B&T > Marketing > Nike And Fortnite Team Up For Entirely Digital Launch
MarketingTechnology

Nike And Fortnite Team Up For Entirely Digital Launch

Staff Writers
Published on: 24th May 2019 at 9:27 AM
Staff Writers
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Nike has added a twist to its latest product launch.

The retailer has partnered with gaming sensation Fortnite to launch two new, Nike-clad characters on the game, only available for a limited amount of time.

The ‘skins’ (downloadable character outfits users pay for) are wearing Nike’s Jordan Air Force 1s, available in red-and-black and purple-and-yellow.

The partnership also comes alongside the launch of new game mode ‘Downtown Drop’, where players race through city streets.

For Nike, the completely digital launch does not even include a physical product.

Although it is unclear whether Nike gets a cut of the in-game purchases, with Fortnite now boasting around 250 million registered users, it is certainly a great initiative in brand awareness.

Fortnite is entirely free-to-play but uses microtransactions like the purchase of skins to drive revenue.

Epic Games, the company that created Fortnite, reportedly grossed $US3 billion ($AU4.35 billion) in 2018.

It is not the first time a global entity has tried to leverage Fortnite’s massive reach.

The NFL linked up with Fortnite last year to offer jersey skins from each of the 32 official teams, available with custom numbers.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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