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Reading: Nike Champions Refugees With Amsterdam Agency We Are Pi
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B&T > Campaigns > Nike Champions Refugees With Amsterdam Agency We Are Pi
Campaigns

Nike Champions Refugees With Amsterdam Agency We Are Pi

Staff Writers
Published on: 1st November 2022 at 10:28 AM
Staff Writers
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Nike has launched a new docuseries shining a light on refugees and displaced people in sports.

Titled, “Home: Finding Out Place Through Sport,” the docuseries was created to explore the link between sport and migration. The newly released second episode features Canada and Bayern Munich soccer player Alpohnso Davies.

Davies was born in a refugee camp in Ghana in 2000 after his family fled the Liberian Civil War. In 2005, the family sought asylum in Canada.

The two-minute spot, created with Amsterdam-based agency We Are Pi, features Davies recounting his journey from refugee camp to international footballer, as well as the trials and tribulations of growing up in Canada as a refugee.

“I feel like refugees are underestimated,” said Davies.

“There is a lot of talent in the refugee community.”

The first episode, filmed in German, of the series featured Manu, a first-generation immigrant from Romania and Rasha Ahmed, a second-gen immigrant from Palestine. Both are part of bunktkicktgut, a community football league in Berlin.

The series, which will continue with further episodes, is running across Nike’s global channels, together with related social content.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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