After nearly two decades shaping brands, curating professional profiles, and guiding communications for some of the industry’s most prominent names, marketing and PR strategist Nicolette Briscoe has launched Life by Design Coaching – a mindset and leadership practice created to help leaders, founders, and high-achievers grow intentionally and lead sustainably.
Drawing on an extensive background navigating high-stakes media and corporate landscapes, Briscoe is challenging the prevailing “high-performance” narrative that equates success with how hard an individual can push. Life by Design is built on the philosophy that true leadership isn’t found in the volume of ‘doing,’ but in the precision of intentionality and the mastery of one’s mindset and way of being.
“We get addicted to the ‘hustle’ because it feels like progress, but for many over-achievers, and I speak from experience here, it is simply a reactive loop that leads to decision fatigue and diminished impact,” says Nicolette Briscoe, founder of Life by Design Coaching. “Mindset coaching helps leaders step out of that script, recoding the unconscious mind to a more values-aligned playbook.”
“Life by Design Coaching is built on a high-fidelity approach to leadership, ensuring that a leader’s internal mindset architecture is aligned to the external public persona they present to the world. And if they haven’t nailed their external profile, then I can help with that too.”
Life by Design Coaching draws on a number of modalities to recode unconscious thought patterns, identifying deep-held beliefs and inherited scripts that drive unwanted behaviour. By integrating these modalities with nervous system regulation, Briscoe helps high-performers remove the cognitive friction that often accompanies significant success. She also works with C-suite leaders to polish their public profile and align it with the legacy they want to leave.
The practice focuses on three key areas of leadership optimisation:
- Unconscious Recoding: Identifying and releasing the deep-seated “busy scripts” and limiting beliefs that dictate behaviour and limit capacity.
- Strategic Intentionality: Moving from reactive striving to a high-fidelity leadership style rooted in values.
- Somatic Mastery: Training the nervous system to maintain grounded power and clarity under high-pressure conditions, ensuring performance is sustainable.
“This isn’t about slowing down; it’s about leading without depletion. When you align your unconscious drivers with your professional goals, you stop performing for the sake of the ‘hustle’ and start architecting a life and career that is authentically yours. It’s a shift to intentional design.”
Life by Design Coaching offers intensive 1:1 mindset coaching, group workshops, and high-performance programs for corporate leaders, founders, and teams.
