The Next World War Will Be Caused By Data: Adobe Think Tank

The Next World War Will Be Caused By Data: Adobe Think Tank
SHARE
THIS



A think tank held in Las Vegas early this morning organised by Adobe took a turn for the dramatic when some of its panellists declared the next major global conflict would be sparked by data.

Pointing to the still current brouhaha over Russian cyber influence in the US Presidential election, the panel argued similar nefarious activity could quickly escalate into a world war such is the importance, value and incendiary nature of personal data.

The think tank was pitched as an in-depth exploration of the ‘Experience Business’ of the future off the back of Gartner research which found nearly 90 per cent of businesses surveyed rated becoming an experience business as crucial to future survival.

Chaired by Altimeter founder Charlene Li, the panel looked at three topic areas: design, delivery and data. However it was only when data was addressed the discussion took a turn for the dark and dramatic.

While agreement was hard to find among the nine-strong panel of experts, clear themes to emerge was data is the new oil, and we all know how many wars that has sparked, and there’s too much personal data at large and we’re careening towards a future where not sure how to control or regulate.

Some panellists, such as head of venture design at Frog Ethan Imboden argued a shift away from companies seeking permission from consumers to use their data in line with their terms and conditions towards consumers setting their own data policy was a solution. However other panel members including Broadsuite CEO Daniel Newman said just as consumers couldn’t be bothered to read the terms and conditions of anything ever before hitting the “I agree” button, there was no way the average consumer was going to control their own personal data usage.

What was more likely to happen, he argued, was data privacy and its use by artificially intelligent machines would become the most heavily litigated branch of the law.

His rationale being we’ve already given away so much of our private data via Facebook and other social media outlets that AI could be used to mal-intent.

The example given was where once upon a time we never told people we were going on an overseas holiday for fear of being robbed, we now tell the world by pasting pictures of us in Bali all over the web. It’s not too far, the panel mused, to think of a machine able to make a register of abandoned houses just waiting to be robbed.

Similarly, while Uber updated its app, which meant it was tracking people’s movements for five minutes after they got out of their ride, it was only when it became a media story was any mention of that update.

Theresa Lamontagne, head of digital marketing and media operations Verizon, said if Uber tracked her to the liquor store every afternoon when she got out of her Uber then her boss found that out she could be sacked. Ms Lamontagne was quick to point out she in fact did not stop off at the liquor store every day on her way home from work, but was merely providing an example.

While no clear solutions were arrived upon in the discussion, it was clear a strong need for the ethical use of data and better design of data gathering was a clear imperative.

Watch the entire glorious 90 minutes of the think tank here.

Please login with linkedin to comment

Advertising Standards Bureau Chinese Marketing einsights SBS

Latest News

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine
Vodafone Australia To Pitch Creative
  • Advertising

Vodafone Australia To Pitch Creative

TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]

IBM CMO Jodie Sangster Departs
  • Media
  • Technology

IBM CMO Jodie Sangster Departs

IBM CMO Jodie Sangster announces departure. Has promised not to do a podcast, take up painting or open a yoga retreat.

by B&T Magazine

B&T Magazine
Westfield Launches Home Delivery Service
  • Marketing

Westfield Launches Home Delivery Service

Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services
  • Media

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services

SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations.  Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy.  SBS provides multiplatform services in more than […]

İstanbul, Turkey - February 10, 2019: Woman using smart phone on a couch. The smart phone is an iPhone 8 displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.
  • Technology

Twitter Plays With In-Conversation Ads

Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]

ABC Relaunches Aussie Music Show The Sound For Season Three
  • Media

ABC Relaunches Aussie Music Show The Sound For Season Three

In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]

AKQA Crowned Most Innovative Media And Marketing Company By AFR
  • Marketing
  • Media

AKQA Crowned Most Innovative Media And Marketing Company By AFR

Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List.  This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category.   The Most Innovative Companies Awards were presented via a […]

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian
  • Media

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian

National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards
  • Technology

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards

Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]

White ladders leaning on to content written bull's eye target on blue wall. Horizontal composition with copy space. Content concept.
  • Marketing
  • Media

New Research Identifies ‘Commerce Content’ As Key Revenue Driver For Brands And Publishers

Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]