NewsLifeMedia’s group publisher of lifestyle brands Nick Smith today announced that Matthew Drummond has been appointed editor of Australia’s number one premium men’s lifestyle brand GQ Australia.
In his new role starting in November, Drummond will be responsible for growing GQ Australia’s number one market position with Australian men across print, digital, social and events.
Mr Drummond joins GQ Australia from The Australian Financial Review where he has been editor of AFR Weekend for almost two years. Under his editorship, sales of the AFR Weekend newspaper increased year-on-year along with advertising revenue.
He is an experienced journalist with over 10 years’ experience in the media, during which time he was the Financial Review’s European correspondent based in Paris and was a joint recipient of the 2008 Walkley Award for best business reporting. In addition to his extensive journalistic experience in lifestyle, arts, business and political content, he is also a qualified lawyer.
Smith said: “GQ is thriving across all platforms and it’s more relevant to the Australian male than ever before. I’m delighted that we have attracted someone of Matthew’s calibre and strong market understanding to lead GQ Australia at this time of investment in the business to further cement our leadership position in the men’s lifestyle category.
“Matthew is a highly experienced and talented editor with a fantastic knowledge of business, Australian culture, and most importantly what makes a great story. I’m thrilled he is joining the team to lead it to new heights in the market.”
Drummond said: “GQ is the finest in its class. It gives Australian men the best of everything. Having been a mad fan of GQ Australia for years, I’m thrilled to get the chance to help shape its future across all media platforms.”
Drummond succeeds Nick Smith who has been overseeing the editorial direction of GQ Australia along with the role of group publisher of lifestyle brands for the past three years.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]