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Reading: B&T Newsletter — 15 October 2026
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B&T > Newsletter Editions > B&T Newsletter — 15 October 2026

B&T Newsletter — 15 October 2026

Published on: 15th October 2026 at 9:00 AM
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5 Min Read

CommBank Names Five Marketing Leaders In Reshuffle

CommBank announces not one, or two, but three CMOs (and five marketing leads).

Carsales Closes The Consumer-Dealer-Sales Loop & Launches ‘Iggy’ For Marketers

If anyone knows about closing the loop with dealers, it's B&T. Though often for smaller transactions late in the evening.

B&T Awards – The Work: Best Direct Response Campaign

There's nothing better than advertising that gets a direct response. Unless, perhaps, you're Sydney Sweeney.

Snapchat’s Will Mitchell On Winning A B&T 30 Under 30 Award & Why Juniors Need A Leg Up

Winning a 30 Under 30 Award is a shortcut for success – just ask Will Mitchell. It also gives your Snap score a boost, too.

The Skills Marketers Need Most Are Hiding In Plain Sight

Are you, like us, short on skills? Fret not, they're easy to find here.

Medibank Confirms Accenture Song As Media Partner

Medibank confirms Accenture Song to run media as team frantically switch insurance providers.

VMO Crowns Six Ultimate Media Champions

It's rumoured B&T's Oliver Cerovic fainted at the final. More on that tomorrow.

Kyle Sandilands Spoofs Sydney Sweeney’s Just Sports Ad In Uncomfortable Viewing

Put on your protective eyewear before giving this a watch, lest your retinas be burned forever.

Google Promotes Caroline Oates, Aaron Boekestein

Google engages in some pack shuffling. Doesn't appear to have had an extra joker up its sleeve.

WPP Names Adam Gerhart Global Chief Client Officer

Gerhart drops the Media from WPP Media as he moves down the corridor.

Netflix To Eliminate 1,000 Jobs & Secures Spanish FIFA World Cup TV Rights

Here's some good, some bad from Netflix. Much like its selection of movies.

Stagwell & ServiceNow Join Forces In 3-Year AI Deal

What do we want? Service! When do we want it? Now!

AHA ACT Serves Up AI-Generated Plea For Migrant Workers

Let's face it, we all prefer being served a beer by an impoverished pom.

Melbourne Confidential: Kerrie Ryan

Communicado boss becomes the next guest on Melbourne Confidential. And for once, we can't brag about Sydney's glorious weather.

B2B Marketing’s Biggest Problem Isn’t Quality, It’s Sameness

Do you struggle to tell the difference between B2B brands? Seems you're not alone.

Vodka Cruiser X Spins Unknown Calls Into A Party Via Supermassive & 1House

Teenagers across the country delight as Vodka Cruiser launches new sub-brand.

Yoto Launches ‘It’s A Listening Thing’ Global Creative Platform Via Akcelo

We're all ears for a new campaign. Particularly so from our favourite children's noise box brand.

QMS Secures Essendon Airport Contract Extension

After breezing through security, QMS extends its contract at Essendon Airport.

Bupa Brings ‘Everything For Health’ To Life In ‘MaraMaxxed’ Partnership At Melbourne Marathon Via 2045

B&T readies the thigh lube and nipple tape to get around this marathon campaign.

Uncommon’s Nils Leonard Named D&AD President

Nils 'El Presidente' Leonard is set to helm the D&AD Awards. Says he's not planning any changes to Uncommon's West Wing.

TBA Group Acquires Second Sunday

Despite not having confirmed its name, the TBA Group makes first acquisition.

TV Ratings (14/10/26): Bread Broken Between Blockheads Draws A Crowd For Nine

Courtney and Jolene spare the mafia suits in their own Block rendition of The Godfather.

Nova Entertainment Adds Outspoken & The Mums’ Group To Its Line-Up

Two new pods join Nova's fold, leaving us to wonder if there's anyone left in Australia without a podcast.

Just 36% Of Year 10-12 Students Think Uni Is Worth It: Nature Study

Turn on, tune in, drop out seems to be the order of the day here.

Magnite & LG Ad Solutions Expand CTV Partnership With Agentic Buying

Not to let Samsung get all the fun today, LG Ads announces this partnership.

Halloween’s Irish Heritage Story Comes To Come To Life At Sydney’s Ghost Festival

There's a more direct way to connect with the Irish in Sydney, just head to Coogee beach.

Pirelli Appoints We Are Different To Lead Social & Influencer

We Are Different and Pirelli team up to burn rubber and blag tickets to the Aus GP.

Audience Group Appoints Ex-News Corp Search Specialist Konstanz Muller Hering To SEO/GEO Lead

Konstanz Muller Hering joins Audience Group. Also joins the agency's red-hot lawn bowls team.


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