News Australia has made two industry lead appointments for finance, insurance, utilities and super, and entertainment within its client growth and experience team.
The Industry Leads are responsible for connecting the full power of News—from publishing and data to creativity and measurement—to develop smarter commercial strategies and go to market initiatives that help clients grow faster.
These newly created roles build on the success of the existing industry lead model within retail, travel and health, positioning News as a long-term growth partner for clients.
“Our clients are navigating more complexity than ever. Industry Leads bring deep, industry-aligned expertise to help us speak their language and create smarter solutions for clients. Expanding this approach across more industries is the next step in helping clients unlock their full growth potential,” said News Australia’s client growth and experience general manager, Renee Sycamore.
Taylor Oberman, appointed industry lead for finance, insurance, utilities and super, joins News Australia from PwC and Deloitte bringing more than nine years of strategic advisory experience. She will drive growth and forge key partnerships for the sector by connecting industry needs with News’ data-driven solutions.
Sara McKeown has been appointed industry lead for entertainment including streaming, studio and gaming. She previously led strategy for Sony Pictures and NBCUniversal, delivering initiatives that strengthened audience engagement across Australian and international markets. She will pioneer go-to-market strategies focused on connecting Australians with entertainment content across movies, TV, live events, sports and gaming.
They join other industry leads including national head of retail Laura Saleh, national head of travel Emily Ross, and industry lead for health, wellbeing and beauty Brittany Daniel.
