The planets have aligned and in a match that can only be described as stellar, Anne-Marie Moir has taken up a position as head of innovation at Lewers Research.
Moir (featured image) established her own consultancy, Consumer Behaviour, seven years ago, with a focus on developing innovation in the area of qualitative research; and Lewers has long been at the forefront of tech innovation, championing emotion analytics, System One approaches and passive data collection.
After crossing paths with Lisa Lewers at recent research conferences, it became apparent that their shared passion for innovation and new technologies in market research would be best served if they combined forces.
Moir said: “There is a real synergy between Lewers and me.
“We are both excited by the opportunities that digital technologies like AI, voice and facial recognition can bring to the research sphere.”
Lisa Lewers said: “Appointing Anne-Marie to the new position of Head of Innovation shows how committed we are to implementing new digital solutions in research.
“I am very excited about the things we will achieve with a team dedicated to finding not just new, but better ways of doing research.”
Moir looks forward to continuing her existing relationships with former clients of Consumer Behaviour.