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Reading: New Mum Serena Williams Stars In ‘Like A Mother’ Campaign For Gatorade
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B&T > Advertising > New Mum Serena Williams Stars In ‘Like A Mother’ Campaign For Gatorade
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New Mum Serena Williams Stars In ‘Like A Mother’ Campaign For Gatorade

Staff Writers
Published on: 17th July 2018 at 9:15 AM
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Sports drink maker Gatorade has jumped on one of sports’ hottest topics at the moment – tennis superstar Serena Williams’ return to the court after the birth of her first child.

Williams lost to Germany’s Angelique Kerber in the Wimbledon final over the weekend, so Gatorade’s timing couldn’t be more perfect. 

Post-match, Williams even used the loss to highlight the struggles of all women trying to return to work post-children.

The new spot’s the work of New York agency TBWA\Chiat\Day and is, coincidentally, narrated by Williams’ own mother, Oracene Price. Check it out below:

https://www.youtube.com/watch?v=SF_M9HmLR04

 

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TAGGED: Ad campaigns, Gatorade, serena williams
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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