Time is money, so the saying goes. But when everything around you seems so rapid, how do you get the time to sit with ideas to get the most from them? Here Dean Norbiato and Anneliese Douglass explain how they squeeze their pips as hard as possible.
Nestlé and Kia’s head marketers talked about the importance of how they both prioritise time to nurture these ideas in order to get the most out of them. The pair sat down and interviewed each other as part of B&T’s CMO Power List, presented by atn.
Norbiato said Kia’s smartest investment has been having “enough time to come up with the right creative solution where we have best afforded and invested time as a business and agency family for the Kia brand—over the last five years let alone 12 months.”
This is shown through Kia’s in depth storytelling in its multiple Kia Tasman spots.
Douglass echoed the importance of letting a creative idea grow by nurturing it and giving it time.
Douglass and Norbiato are two of the CMOs featured in this year’s CMO Power List.
Read the full B&T CMO Power List here: B&T’s CMO Power List 2026, presented by atn
Or check out the rest of the B&T CMO-on-CMO interviews below:
BONDS’ Kedda Ghazarian: ‘Apply The Feedback’
Mim Haysom: Media Perpetuates Myth That CMOs Aren’t Influential Among Boards
Coles’ Michael Courtney: Clarity Is Better Than Certainty
Bunnings’ Justine Mills & CommBank’s Jo Boundy Talk Retail Media’s Transformative Business Effects
