Mim Haysom, Suncorp’s chief marketer, has said that media and the industry perpetuates the myth that CMOs are not influential in their organisations’ boardrooms.
Speaking in a new CMO-on-CMO interview series with her Telstra counterpart Brent Smart as part of B&T’s CMO Power List, presented by atn, Haysom characteristically pulled no punches.
See the full B&T CMO Power List here!
“I think media in the industry keep perpetuating this myth that CMOs are not influential in their organisations or around the board table. I just think that’s rubbish. It’s an untrue myth that keeps getting perpetuated. ” she said, as Smart nodded along.
“I go to so many roundtables and it gets talked about but then I think about all the great CMOs on this Power List and they all have incredible influence around the organisation at the board table.
“We need to stop talking about CMOs not having influence. It’s rubbish.”
“Amen!” replied Smart.
In the full video, the pair also discuss what makes powerful, award-winning creative work, leading through adversity and more. Smart would even reveal that he might, in another life, have become the Jimmy Fallon of Australia.
It’s a helluva ride.
