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Reading: Nature Promotes Lizi Pritchard & John Crowley To Partners
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B&T > Agencies > Appointments > Nature Promotes Lizi Pritchard & John Crowley To Partners
AgenciesAppointments

Nature Promotes Lizi Pritchard & John Crowley To Partners

Staff Writers
Published on: 11th August 2026 at 10:47 AM
Edited by Staff Writers
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2 Min Read
Lizi Pritchard & John Crowley.

Strategic advisory firm Nature has promoted Lizi Pritchard and John Crowley to partner, effective immediately.

Pritchard joined Nature seven years ago as part of the launch of the Sydney office. Alongside growing and leading some of Nature’s largest client partnerships, she has guided the business to become and subsequently be recertified as a Certified B Corporation.

Crowley joined Nature four years ago following a career across the UK and Australia with organisations including TLE and Fifth Dimension. He brings expertise in customer strategy and experience, particularly in service industries. Crowley leads a number of key client accounts in Sydney, has grown existing relationships and established new ones.

“Lizi and John have both made an extraordinary contribution to Nature’s success, not only through the work they deliver for our clients, but through the way they lead our people and shape our culture. They are exceptional leaders, deeply committed to helping our business continue to evolve. Their promotions to Partner are incredibly well deserved, and I’m excited to see the impact they’ll have as they help us lead Nature into its next chapter,” said Nature Sydney partner and managing director James Jayesuria.

“Being part of Nature’s growth and watching our team and client relationships thrive over the past seven years has been exceptionally rewarding. I’m thrilled to step into the partnership and look forward to building on the great momentum we’ve created together,” said Pritchard.

“Nature’s growth has always been about more than the work, it’s about the people and the standards we hold ourselves to. I couldn’t be more excited by the opportunity to keep pushing things forward alongside such great colleagues and clients,” Crowley added.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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