Napoleon Perdis is turning up the heat this holiday season with its latest marketing campaign, ‘So Hot.’ Celebrating sun-soaked days that blur into balmy nights, the campaign evokes the essence of a carefree summer—flush with glow, primed for fun, and unapologetically radiant.
Capturing the vibes of tropical sunsets, sweat, and sand, ‘So Hot’ is a bold reminder that this holiday season, there are no rules. Whether it’s a work event, family gathering, or a spontaneous night out, Napoleon Perdis has you covered with effortless beauty solutions and curated gifting options. With 10 must-have products in the collection, the brand makes it easy to look your best and gift with style—so you can focus on what truly matters this festive season.
This campaign celebrates not just the season but also the legacy of an iconic brand. As the brand prepares for a refresh, So Hot is a perfect lead-in, blending artistry, celebration, and a nod to its heritage, while paving the way for what’s to come.
The ‘So Hot’ campaign by Pretty Soon Agency features a vibrant cast of talent, including Sophie Love, Becca Hatch, Lynn Tran, Paige Walker, and Dylan Ringrow, with photography by Brett Clarke and makeup directed by Kate Squires. The creative direction was spearheaded by Lauren King, with styling from Sarah Starkey and set design by Mike Fill. This campaign encapsulates the effortless artistry that has defined Napoleon Perdis for three decades, now with a modern, sizzling twist.
Credits
Talent: Sophie Love (Foxam) @sophiefoxman
Talent: Becca Hatch @beccaxhatch
Talent: Lynn Tran @fukhed
Talent: Paige Walker Talent: Dylan Ringrow @claude.no.caroline
Photographer: Brett Clarke @bananas_clarke
Makeup Director: Kate Squires @makemeupkate
Makeup: Heidi Scarlett King @heidiscarlettkingmakeup
Makeup Assist: King Co Creative @kingcocreative
Creative Producer: Lauren King @laurenkingcreative
Stylist: Sarah Starkey @_sarahstarkey_
Hair: Keiran Street @keirenstreethair
Set Stylist: Mike Fill @michaelfill
Casting: @mimi.casting
Marketing: Josh Peacock @joshuapcck
Marketing: August Lantay @iamauguststorm
Creative Agency: Pretty Soon @prettysoon_
Design Director: Mike Souvanthalisith @m.souvanthalisith
Graphic Design: Nikki Phillip
Film: Aw Studio @aw____studio
Director: Matt Wilson @matt.2770
Dop: Aaron Bull @__aaronbull
1ac: Callum Duddington @callumduddington
Gaffer: Kaan Cansiz @kaancansiz_
Best Boy: Nawealth Keopaseuth @nawealth_photog
