Independent New Zealand creative agency, Multiplied has made its first international expansion, opening an office in Sydney with agency executive, Alex Edwards, joining as partner to lead the operation.
Leading the Sydney office is Edwards, who has over 25 years of experience in helping brands create demand and deliver commercial success.
Edwards has held senior roles at The General Store, Momentum Worldwide, The Works, Clemenger BBDO and Ogilvy, shaping brand communications, shopper marketing and retail experiences. His expertise lies in influencing customer behaviour and turning ideas into measurable growth.
Edwards said: “Multiplied isn’t just another creative agency, it’s built for brands that refuse to stand still. There’s a real appetite in Australia for partners who don’t just talk about creativity but prove its impact. I’m excited to bring this thinking to Sydney and work with ambitious brands that want to make a real commercial difference.”
Multiplied was founded in 2021 by Tom Roydhouse, Aaron Taylor and Troy Fuller, who share a combined 50 years’ experience across Auckland, Sydney and London, agencies across a range of creative, retail, CX and shopper marketing disciplines.
Since launching, it has built success in New Zealand with brands such as Heineken, Pernod Ricard, Kiwi Property, ANZCO, Vinarchy, Goodman Fielder and Auckland Airport.
Multiplied is making its first expansion to Australia to bring its ‘Relentlessly Commercial’ approach to Australian marketers and brands.
Aaron Taylor partner at Multiplied New Zealand said: “We’ve spent years proving that creativity and commercial success can, and should, go hand in hand. We have seen a positive response from our clients in New Zealand and judging by our talks, Australia’s marketers are craving the same. So, we’re bringing our brand of creative thinking across the Tasman, same impact, slightly warmer weather.”
