Digital out-of-home network Multicultural Outdoor Media (MCO) has activated its 250th digital screen, a major milestone for Australia’s only digital out-of-home network dedicated to multicultural communities.
Strategically placed within hyper-local Chinese, Indian, Vietnamese, and Arabic retail environments, MCO’s network delivers targeted, in-language content directly to consumers where they shop, gather, and connect with their cultural roots.
Building on this nationwide momentum, MCO has announced that the next phase of its aggressive expansion strategy will continue to scale its footprint nationally in key locations across New South Wales, Victoria, Queensland, South Australia, and Western Australia.
The next phase of MCO’s expansion focuses on deepening its network across high-footfall Chinese, Indian, Vietnamese, and Arabic grocery hubs. By placing digital screens inside trusted community environments, MCO provides to sectors like retail, finance, property and FMCG.
With more than 21 per cent of Australians speaking a language other than English at home, and nearly half the population (48 per cent) having a parent born overseas, MCO offers advertisers an audience that drives 80 per cent of urban population growth.
The 250-screen milestone means brands can now scale their multicultural campaigns with guaranteed relevance, moving past simple translation to true cultural integration.
“Hitting 250 screens is a powerful validation that Australia’s media landscape is fundamentally changing,” said Ronnie Navani, CEO and Founder of MCO.
“For too long, multicultural marketing was treated as a box-ticking exercise or a basic translation chore. At MCO, we’ve built a network that treats these high-growth communities with the commercial and cultural respect they deserve. This next chapter, particularly our aggressive push into NSW, is about scaling that impact and giving brands the exact infrastructure they need to show up authentically right in the heart of the community.”
