Mindshare Retains Craveable Brands’ Media

Mindshare Retains Craveable Brands’ Media
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Craveable brands. the parent company of Red Rooster, Oporto and Chicken Treat, has re-appointed GroupM’s Mindshare as its media buyer.

Mindshare was among nine agencies that tendered for the media buying pitch in July 2020.

The appointment continues a successful four year relationship for craveable brands. with GroupM’s Mindshare.

CEO of craveable brands. Karen Bozic said Red Rooster, Oporto and Chicken Treat have clear and ambitious growth plans.

“Mindshare has been our existing agency since 2016 and provided excellent service during this time. We are delighted Mindshare will continue to work with us as our trusted media partner in delivering our strategy going forward,” Bozic said.

Katie Rigg Smith, Mindshare Australasia CEO, added: “Our team loves working on Craveable Brands and its portfolio of iconic Australian restaurants. It’s always been a pleasure to work with a team of clients that respond to provocative ideas, seek to understand what makes their audience engage and are really focused on delivering excellent customer experiences. We’re excited to continue our partnership and drive future growth.”

Enth Degree conducted the tender on behalf of craveable brands with four agencies shortlisted.

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