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B&T > Media > Mindshare Retains Craveable Brands’ Media
Media

Mindshare Retains Craveable Brands’ Media

Staff Writers
Published on: 20th November 2020 at 7:18 AM
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Craveable brands. the parent company of Red Rooster, Oporto and Chicken Treat, has re-appointed GroupM’s Mindshare as its media buyer.

Mindshare was among nine agencies that tendered for the media buying pitch in July 2020.

The appointment continues a successful four year relationship for craveable brands. with GroupM’s Mindshare.

CEO of craveable brands. Karen Bozic said Red Rooster, Oporto and Chicken Treat have clear and ambitious growth plans.

“Mindshare has been our existing agency since 2016 and provided excellent service during this time. We are delighted Mindshare will continue to work with us as our trusted media partner in delivering our strategy going forward,” Bozic said.

Katie Rigg Smith, Mindshare Australasia CEO, added: “Our team loves working on Craveable Brands and its portfolio of iconic Australian restaurants. It’s always been a pleasure to work with a team of clients that respond to provocative ideas, seek to understand what makes their audience engage and are really focused on delivering excellent customer experiences. We’re excited to continue our partnership and drive future growth.”

Enth Degree conducted the tender on behalf of craveable brands with four agencies shortlisted.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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