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Reading: MFA Head Honcho Sophie Madden Talks Limitless Collaboration
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B&T > Media > Audio > MFA Head Honcho Sophie Madden Talks Limitless Collaboration
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MFA Head Honcho Sophie Madden Talks Limitless Collaboration

Staff Writers
Published on: 28th April 2026 at 11:28 AM
Staff Writers
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The Limitless Equation Podcast, hosted by Chloe Hooper, has released a new episode titled ‘Limitless Collaboration,’ featuring Sophie Madden, CEO of the Media Federation of Australia (MFA).

In a candid and wide-ranging conversation, Madden explores how collaboration has shaped her leadership style, her approach to stakeholder management, and her passion for the people within the industry.

“Collaboration doesn’t sound like a superpower,” Madden said. “But when you really think about it, it’s at the heart of everything we do.”

The episode dives into the realities of modern leadership, from managing board-level expectations to balancing increasing personal and professional complexity. Madden highlights the importance of empathy, presence, and adaptability – particularly in an industry undergoing rapid change.

She also reflects on the need to bring more energy and enjoyment back into the workplace.

“I think we all need a bit more fun at the moment,” she said. “We’ve lost some of that and we need to redefine what fun looks like.”

The conversation also touches on career development across different experience levels, with Madden offering advice for emerging talent, mid-career professionals, and senior leaders navigating pressure and uncertainty.

Reflecting on the episode, Hooper said: “Sophie has this incredible ability to lead with both empathy and clarity. What stood out most was her honesty about leadership, about pressure, and about the need to bring more humanity and fun back into the way we work. It’s a conversation so many people in our industry need right now.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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