Meta Launches New Podcast Exploring Online Advertising & Marketing

Meta Launches New Podcast Exploring Online Advertising & Marketing
B&T Magazine
Edited by B&T Magazine



Meta has today launched a new podcast series, Connected which tells the lesser-known stories and explores the past, present and future in key areas of marketing, advertising and consumer behaviour. You can listen to the first episode HERE.

The new season is hosted by HardHat founder and behavioural science guru Dan Monheit, and features a range of industry luminaries giving their insights on key topics.

In the five-episode season, Monheit explores several topics including the the evolution of online advertising and how brands are adapting for a more transparent future.

Monheit will host a variety of experts on the matter, including internet historian Brian McCullough, IAB Australia CEO Gai Le Roy, social media strategist Meg Coffey, WPP AUNZ president Rose Herceg, and Spotify’s Belle Taylor;

Connected will also explore attention as a marketing metric, with marketing science expert Dr Karen Nelson-Field, Coles CMO Lisa Ronson and globally renowned media strategist Faris Yakob adding their expertise to the subject.

The ways in which messaging apps are creating new opportunities for brands will also be discussed, with insights from Warehouse Group CMO Jonathan Waecker and social researcher Claire Madden.

“Following the huge success of the award-winning Face 2 Face podcast series, we wanted to evolve the channel to look at some of the most important industry challenges and give marketers an entertaining and informative new resource,” said Meta director of marketing Australia, Alexandra Sloane.

“With the marketing world evolving so rapidly we wanted to take time to explore these topics, and the punchy 20-minute episodes pack in a lot of information, insights and inspiration to help marketers get to grips with the ever-changing landscape.”

The podcast is produced by marketing content specialists Clear Hayes Consulting.

New episodes of Connected will be available weekly across all major podcast platforms.

Credits

Meta

Director of Marketing, Australia and New Zealand – Alexandra Sloane

Business Marketing Manager, ANZ – Georgina Gellert

Marketing Lead, ANZ – Evelyn Bishop

Clear Hayes Consulting

Content Director – Alex Hayes, Clear Hayes Consulting

Producers – Jonelle Lawrence, Sophie Woods, Leah Yeung

Content Support – Akansha Singh, Courtney Devereux

Engineering, Sound and Music Composition – Adrian Breakspear

Scriptwriter – Anna Spargo-Ryan




Please login with linkedin to comment

Clear Hayes Meta Podcast

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]