Independent creative agency Melbourne Social Co (MSC) has welcomed Ebony Tewierik as the agency’s new head of partnerships & growth.
Ebony has joined MSC from KeepCup, where she served as senior marketing manager.
At KeepCup, Ebony led integrated marketing campaigns and partnerships, driving growth and deepening brand affinity. Her background spans lifestyle and consumer brands, where she has cultivated an understanding of what drives modern audiences to engage meaningfully with brands both online and offline.
“We’re thrilled to welcome Ebony to the team. Her proven track record in marketing and partnerships, paired with her leadership experience, makes her the perfect fit to help take Melbourne Social Co into its next phase of growth. Ebony’s commercial insight and creative sensibility will be invaluable as we continue to scale,” Shelley Friesen, founder and director of Melbourne Social Co said.
“Melbourne Social Co has built an incredible reputation for work that’s not only beautiful but deeply strategic. I’m looking forward to helping drive the next stage of growth — forging strong partnerships, unlocking new opportunities, and continuing to elevate the agency’s impact across the industry,” Tewierik said.
The appointment marks a new chapter for MSC as the agency continues to expand its presence in the national market and strengthen its leadership team.
MSC has recently welcomed new clients including Bonds, RSPCA Victoria and KeepCup, with new projects soon to launch for Rosella, Devondale, DIY Blinds and Swaggle.
