Global marketing advisory mediasense has unveiled a new brand identity, uniting MediaSense, R3, and the former UK marketing advisory division at PwC, to position itself as an integrated partner offering unified governance and measurement across the entire marketing supply chain.
As part of the rebrand, MediaSense and R3 will now go to market as mediasense.
The new identity positions mediasense as an integrated, go-to partner for marketing organisations seeking to evolve with purpose and precision. The company’s proposition centers on its ability to provide unified governance and measurement across the entire marketing supply chain, so marketers can move from reactive to proactive, from siloed to consumer-centric.
“The new brand reflects a future-forward vision: where marketers have access to unified marketing intelligence that enables performance to be connected, decisions to be informed, and impact more transparent,” Jamie Posnanski, CEO of mediasense said.
“Our clients are grappling with fragmented tech stacks, siloed teams, complex data environments, and mounting pressure to prove ROI; all in a world where faster and better are competitive advantage. The new mediasense is a signpost that we are here to help marketers lead through that complexity with confidence,” Posnanski added.
As data and decisioning become more sophisticated, the line between creative and media has blurred. Mediasense is connecting creative insight with media intelligence to deliver strategic counsel.
“We’re building the connective tissue that marketing has long been missing. This is about giving marketing leaders the tools, insight, and independence they need to create value in an increasingly demanding environment,” Ryan Kangisser, chief strategy officer said.
Mediasense’s offering extends across the marketing value chain, covering organisational structure, partner ecosystems, governance, data and technology. Programmes of work include internal operating model design, MarTech/AdTech and AI strategy, agency selection, media and financial auditing, and advanced analytics.
The company’s expanded capability offering are reflected in recent global and regional projects won in areas like analytics organisational models to AI impact measurement. In 2024 alone, mediasense led 50 per cent of all Fortune 500 creative and media reviews.
“Unlike other consultancies and auditors, our advantage is we understand the interdependencies across the full marketing value chain. We deliver outcomes our clients can measure through expert advice, advanced tools, and client-centric methodologies,” Kangisser added.
“Most importantly, while we are trusted by agencies and hold credible and influential roles within trade bodies, our clients know that we are independent and objective, and are working in their best interest”.
mediasense has offices in London, New York, Singapore and New Delhi.
R3 co-founders Greg Paull and Shufen Goh will continue to lead within the mediasense business. To build the company’s data and technology operational layer, Accenture alumnus Chris Banschbach was recently hired in the role of chief innovation and technology officer for the group.
