MediaCom Unveils New Logo & Agency Proposition ‘See The Bigger Picture’

MediaCom Unveils New Logo & Agency Proposition ‘See The Bigger Picture’
SHARE
THIS



MediaCom has unveiled its new global agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’.

By providing services in response to client needs, MediaCom will help identify and maximise new areas of growth for brands to increase return on marketing investment.

This ambitious agenda will be achieved through an evolution of the agency’s ‘Systems Thinking’ philosophy, powered by products and technology which will integrate with the wider WPP and GroupM offering. It will include a greater focus on capabilities in data, analytics, content relevance and business outcomes.

The sum of these will provide MediaCom’s clients with a comprehensive understanding of marketing impact – from performance marketing to long-term brand building campaigns – on their business performance. Supporting brands’ needs to make immediate gains whilst building for the future underpins this approach.

This announcement follows Nick Lawson’s appointment as Global CEO in July 2020 and coincides with a new visual identity, the agency’s first in 30 years and an evolution of its previous branding.

Lawson commented: “The change in the world around us is accelerating. This new landscape offers many business opportunities for brands who think about their marketing activity holistically. We believe our new proposition – taking a step back and seeing the bigger picture – can have a significant impact on our clients’ return on marketing investment. This new offering is one I believe only we can deploy; it is rooted in the Systems Thinking approach we have spent six years refining and will be delivered through our unique People First, Better Results culture. I am excited to see it brought to life and to keep delivering growth for our amazing portfolio of clients.”

Please login with linkedin to comment

mediacom

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine