MediaCom AUNZ Wins Big At Festival Of Media APAC 2017

MediaCom AUNZ Wins Big At Festival Of Media APAC 2017

Last night, the Festival of Media Asia Pacific announced the winners of its 2017 awards programme at a lavish ceremony held in Singapore’s ParkRoyal in Pickering Hotel. Celebrating the best in media thinking and communications across the Asia Pacific region, the Festival of Media APAC Awards is the only awards event dedicated to the evolution of media across the region.

MediaCom AUNZ is thrilled to be amongst the announced winners selected by a panel of 70 judges of senior agency heads and global brand marketers, which was chaired by Margot Torres, McDonalds Philippines.

Recognised for its excellence during the largest gathering of media leaders in the region, MediaCom AUNZ picked up a total 3 gold and 2 bronze awards including:

GOLD AWARDS:

  • Best Communications Strategy: Bank of NZ How old will you be when you’re mortgage free? by MediaCom New Zealand
  • Best Launch Campaign: Game of Bros Lover Boy or Lavalava Boys, by MediaCom New Zealand
  • Best Use of Real-time Marketing: Mars Snickers Hungerithm, by MediaCom Australia

BRONZE AWARDS:

  • The Creative Use of Data Award: Bank of NZ How old will you be when you’re mortgage free? by MediaCom New Zealand
  • Best Use of an Influencer: Fonterra Make It Mammoth, by MediaCom New Zealand

Scooping a Gold award for its guerrilla marketing campaign for Maori TV’s new “Game of Bros” show, MediaCom also was awarded a Gold award the highly coveted Best Communications Strategy for its work on Bank of New Zealand where the agency drove a record number of home-loan applications through a powerful insight and integrated media execution.

Nigel Douglas, managing director of MediaCom New Zealand said, “This is a fantastic performance from our teams here at MediaCom. As the industry becomes more competitive, this level of creativity and innovation helps inspire us to continue to deliver the very highest calibre of work for our clients. Awards like the Festival of Media Asia Pacific awards inspire us all to be creative and challenge the status quo, and to be awarded for our work is an amazing achievement. I couldn’t be prouder of our teams.”

MediaCom Australia also won gold in the Best Use of Real-Time Marketing category for its Mars’ “Hungerithm” campaign for Snickers. This unique execution saw the agency adapt the price of Snickers bars in 7/11 stores around Australia based on people’s real-time mood on social media.

Sean Seamer, CEO MediaCom Australia & New Zealand said, “Our award-winning campaigns are a perfect example of our Content & Connections planning philosophy; through finding creative solutions, brought to life through excellent execution on various platforms and close collaboration with our partners, we delivered the highest quality of work for our clients. I’m so pleased that our campaigns have been recognised at regional level. Congrats team!”.

Mark Heap, CEO of MediaCom APAC added, “Generating excellent content and applying systems thinking to each and every campaign is at the heart of what MediaCom does, and nights like this confirm that we are creating work in the region that is considered world-class by the industry. More importantly, these awards underline what brilliant and talented people we have at MediaCom APAC, who are empowered to deliver best-in-class work that fuels our clients’ business growth.”




Please login with linkedin to comment

agency

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]