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Reading: MCN Announces Mercedes As Multi-Screen Partner For Sky News
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B&T > Advertising > MCN Announces Mercedes As Multi-Screen Partner For Sky News
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MCN Announces Mercedes As Multi-Screen Partner For Sky News

Laura Douglas
Published on: 7th November 2014 at 10:46 AM
Laura Douglas
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Multi Channel Network (MCN) has announced Mercedes-Benz as a multi-platform partner for Sky News, including the first inflight advertising partner for Sky News coverage, on all Qantas domestic flights from Monday to Friday.

The partnership starts this month and runs until early 2015. Mercedes-Benz will also carry a broadcast campaign on Sky News, across the same period.

The advertising partnership includes billboard and TVCs, along with category exclusivity throughout the Sky News updates, which broadcast throughout the Qantas domestic flights.

MCN national director of multiply integration and content partnerships, Elizabeth Minogue, said the relationship delivers a targeted multi-screen campaign to Mercedes-Benz’s core audience.

“As one of the world’s most prestigious brands, Mercedes-Benz is a highly appropriate multi-screen partner for Sky News and in particular the channel’s Qantas inflight entertainment content,” she said. “Mercedes-Benz want to target high value business travellers and through our consumer data and insights we were able show how a multi-screen campaign with Sky News on Qantas domestic flights would deliver on Mercedes’ objectives in 2015.”

Lachlan Jones, managing director foundation, said: “Mercedes-Benz is thrilled to be Sky News’ first commercial partner across Qantas inflight entertainment. The partnership ensures we will engage with our target audience for Mercedes-Benz through multiple and regular touch points across the Qantas entertainment system.”

From 1 November 2014, SKY NEWS commenced as the exclusive supplier for inflight news with Foxtel as content partners.  Advertising sales are represented exclusively by MCN for all Qantas inflight video, both domestically and overseas.

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By Laura Douglas
After working in Sydney at PR agency Launch Group, I have moved back to Auckland to work at FCB NZ, in the PR, Social Media & Activations team as a Senior Account Manager. I graduated AUT University in 2011 with a Bachelor of Communications, Majoring in Public Relations and a Minoring in Journalism, and I was awarded as the Outstanding Graduate in PR. My communications achievements have been recognised with a number of awards, including winning Mumbrella's PR award for the Best B2B Campaign for my work with taxi app ingogo in 2014, and the Mumbrella PR award for the Best Campaign for my work with ASCA in 2013, amongst others. I also manage a blog, The Workher, which I created in June 2014. It is about career advice for young professional women. It is read by thousands of readers around the globe. For more information: www.theworkher.com

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