B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • Married At First Sight
  • Partner content
  • B&T Exclusive
  • AFL
  • Meta
  • Seven
  • Cairns Crocodiles Speaker Spotlight
  • WPP
  • TikTok
  • Thinkerbell
  • NRL
  • Omnicom
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mark Zuckerberg Unveils Meta’s New VR Headset, Although We Never Got To See It
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Mark Zuckerberg Unveils Meta’s New VR Headset, Although We Never Got To See It
Media

Mark Zuckerberg Unveils Meta’s New VR Headset, Although We Never Got To See It

Staff Writers
Published on: 13th May 2022 at 10:29 AM
Staff Writers
Share
3 Min Read
SHARE

Meta released a new post on Facebook showing off all the cool new features of their hotly anticipated new virtual reality device, Project Cambria, having the machine blurred out throughout the entire video.

Despite that fact however, Cambria (which is just a placeholder title and won’t be the official name of the final product) still looked wicked cool with all the awesome things it could do by combining augmented with virtual reality.

During the minute-long video, the Meta founder interacted with a virtual pet in the same way that players do in the AR game Pokemon GO, then went on to explore a virtual computer that appeared inside the device and work out with a digital trainer.

Mark Zuckerberg interacts with a friendly critter inside the virtual world.

The video highlighted the new device’s high-resolution, full-colour platform which gives wearers the opportunity to interact with virtual objects that are overlaid onto their real-life environment.

Project Cambria makes full use of Meta’s Presence Platform, that the company previously introduced and enhances the way the real world looks through the device.

It’s worth pointing out that this was the first time that we had the opportunity to see the device ever since it was officially announced to be created strictly for professional use, in stark contrast with the company’s other VR headset, the Meta Quest (formerly known as Oculus Quest.)

Meta has announced that, besides Cambria and Meta Quest, they’ll also be developing two other VR devices dedicating to gaming. However, not much is known about them so far.

But not all is sugar and rainbows in Meta’s Reality Labs division, who is in charge of all their projects that expand into the online multiverse, such as VR, AR and the metaverse. According to a recent report by Reuters, the company’s CTO Andrew Bosworth sent a memo to all of its employees in which it stressed that some of those projects will be axed, without mentioned which ones.

This is a result of Meta’s latest financial report, which revealed that the tech giant’s financial growth rate has slowed down dramatically, forcing them to take a number of measures to reduce costs, such as pulling the breaks on further employee acquisitions.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: Mark Zuckerberg, Meta
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Social Overtakes Search As Advertising Market Down In March — SMI Figures
01/05/2026
TV Ratings (30/4/2026): Women’s State Of Origin Edges AFL In Thursday Night Code Clash
01/05/2026
Heineken Names Serena Williams As Global Brand Ambassador
01/05/2026
‘Your Brain Will Resist It’: Mel Robbins Challenges Marketers To Overcome Fear Of AI
01/05/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?