Men’s Lifestyle publication Man of Many has continued its expansion in the booming digital market with the appointment of Jack Castles as their sales & partnerships manager.
With a background in TV, Out of Home & Digital Out of Home advertising; Castles is no stranger to working with premium brands having worked with the likes of Richemont, Emirates, Samsung, H&M and Mercedes – locally & internationally.
Castles’ said: “Man of Many’s rapid growth is a credit to Scott & Frank’s unfailing commitment to quality content and delivering, in my opinion, an unrivalled platform.
“In saying that, there is an incredible opportunity to increase our share of the ‘digital pie’ by way of innovative and calculated activations.
“Ensuring our client’s key deliverables are met will continue to be our number 1 focus, along with the continued development of our native content & social engagement.”
In 2018 alone, Man of Many grew its Australian audience by over 195 per cent and according to Rival lQ is the fastest growing Australian men’s publications across Facebook, Twitter and Instagram – evidence, they’re fast becoming the go-to platform for the ‘Affluent Man’.
In its short lifespan, Man of Many boasts an impressive list of clients it has worked with including American Express, Tag Heuer, Samsung, Jaguar, Montblanc and IKEA just to name a few.
With YTD growth being primarily organic, co-founders (and company directors) Scott Purcell & Frank Arthur see the hire of Castles as an opportunity to drive revenue growth by establishing new relationships, whilst fostering existing partnerships.
Arthur identified a key goal for Man of Many in 2019: “As a young company, we credit our growth to the quality of our native content and our commitment to our clients, ensuring we deliver on what we promise.
“With Jack now on-board we’re excited at the prospect of expanding our existing client base; whilst simultaneously increasing our presence in the digital landscape in what is shaping as an exciting 2019.”