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Reading: Make-A-Wish Australia Set To Partner Cox Plate Carnival For The Next Two Years
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B&T > Marketing > Make-A-Wish Australia Set To Partner Cox Plate Carnival For The Next Two Years
Marketing

Make-A-Wish Australia Set To Partner Cox Plate Carnival For The Next Two Years

Staff Writers
Published on: 22nd August 2022 at 10:32 AM
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The Moonee Valley Racing Club (MVRC) has announced that Make-A-Wish Australia will be its Cox Plate Carnival Charity Pin partner for the next two years.

With this year marking the centenary running of the W.S. Cox Plate, the Club aims to spotlight Make-A-Wish as an important charity in the lead-up to the feature event in October.

MVRC CEO Michael Browell said: “Make-A-Wish Australia has been a long-standing charity partner of the MVRC for a number of years and it brings me enormous pleasure to be able to align the amazing work of this charity with the Centenary of our flagship race, the W.S. Cox Plate.”

Make-A-Wish creates life-changing wishes for children with critical illnesses. Its mission is to grant the wish of every eligible child – a quest sparked by the belief that a wish is integral to a child’s treatment.

Make-A-Wish CEO Sally Bateman said: “We are thrilled to have been selected as the 2022 and 2023 Cox Plate Carnival Charity partner in what will be such an important time in the Club’s history. Make-AWish currently has over 800 kids on their wish journey, and this wonderful opportunity will go towards making more wishes come true, bringing hope and joy to sick kids and their families.”

The MVRC will launch the sale of the popular Cox Plate Carnival Charity Pin at its upcoming race meeting on Saturday 3 September – Ladbrokes Cox Plate Qualifier Day. This meeting will begin a series of future events and other race meetings where people can purchase the Cox Plate Carnival Charity Pin in the months and weeks leading up to this year’s W.S. Cox Plate.

This announcement follows a wonderful three years of a successful Cox Plate Carnival Charity Pin partnership between Ronald McDonald House Charities Vic & Tas and the MVRC and prior to that the Royal Children’s Hospital.

Rozalee Erceg, general manager, The Valley added: “It is such a privilege to be able to work with these amazing charities. Over the past six the Club has raised and donated over $175,000 to support the vital work undertaken by our Cox Plate Pin partners. In the Centenary year of our great race, we are hoping to make our biggest contribution ever through the program”

The Cox Plate Charity Pin will be available to purchase from our Merch Stalls at The Valley or online from September 3.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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