Comms firm Madden & Assoc. has appointed Richard Dunkerley as senior content strategist, bolstering the delivery of high-value thought leadership, narrative-driven content and strategic counsel to clients across the financial, wealth management and corporate sectors.
Dunkerley will work alongside the Madden team to help clients develop industry-leading strategy, creative content, and brand messaging. He brings more than two decades of experience across the country’s wealth and finance sector, where he has helped some of Australia’s leading firms strengthen their reputations and grow market share. His career includes senior leadership roles at financial adviser community Ensombl as chief marketing officer and director of content, and at Zurich Financial Services as head of marketing, communications and government relations.
“Richard is one of our industry’s sharpest creative minds with deep understanding of the Australian financial services sector. His ability to combine deep technical knowledge with strategy and content in an invaluable asset to our clients,” commented Bruce Madden, executive director, Madden & Assoc.
“Importantly, Richard has worked in senior roles on the buy-side of agency work. His firsthand experience in global corporate marketing and product development makes him an ideal resource for clients seeking strategic cut-though from an agency able to walk in their shoes, juggling competing priorities, multi-channel execution and greater value from their earned and paid campaigns”
Commenting on the role, Dunkerley said, “Over my career, I’ve seen how powerful clear, credible storytelling can be in financial services. The Madden & Assoc. team have built a reputation for delivering quality outcomes and smart strategic thinking. Joining forces in a collaborative capacity provides a valuable opportunity to combine our experience and insight to help businesses connect with their audiences, differentiate in the market and amplify their voice with real impact.”
“Now more than ever, authentic storytelling and having a genuine voice set people apart. I’m looking forward to supporting Madden in delivering brand messaging and communications that truly reflect who clients are and what they stand for.”
The partnership reinforces Madden & Assoc.’s focus on delivering intelligent, insight-driven communications and deep financial services expertise to help clients stand out in competitive markets.
