Much like its arch-nemesis KFC and the trendy bucket hat, McDonald’s has jumped on the branded fashion craze, taking a slightly different, a more satirical, approach.
As part of the launch of Macca’s Spicy Chicken McNuggets, Leo Burnett London has created a fake fashion line to advertise the new product.
Shnuggs takes a comical jab on the craze of branded apparel and is aimed at the 16 to 24 demographic.
And, despite the fact the fashion line is nothing but a play on Gen Z’s obsession with branded apparel, we can’t help but feel Schnuggs would no doubt be a sell-out if McDonald’s released the line.
Leo Burnett London creative director Graham Lakeland said: “We drew inspiration from these cult-like brands that have this young audience going crazy for their latest product.
“Therefore, creating a spoof ‘hype beast’ clothing brand to model our new Spicy McNuggets felt like a great fit.
“This, coupled with a mixture of food-focused posts, helps us create a buzz to become one of the most talked-about foods this year.”
Check out the parody below.
Agency: Leo Burnett London
Client: McDonald’s U.K.
Marketing Manager: Tom O’Neill
Brand Manager: Liz Whitbread
Campaign Assistant: Harry McLean
Creative Director: Graham Lakeland
Creative: Aaron Taylor
Planner/CSU Director: Carl Juresic, Adriana Ferran, Linnea Berglund
Designer: Paul Reddington, Sam Kallen
Photographer: Myles New
Photographer’s agent: Trayler & Trayler Ltd
Media agency: OMD
Media planner: Katie Griffiths
Production company: Prodigious
Director: Keziah Quarcoo
Audio Postproduction: Prodigious
It’s been a rocky few weeks inside Melbourne FC, with star Demon Joel Smith facing drug trafficking or attempted drug trafficking allegations just a week out from the season’s kick-off. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season. Despite a […]
This International Women’s Day, CARE Australia will celebrate women as global change-makers amid increasingly frequent conflicts and climate-related crises, with Ashleigh Streeter-Jones, Natalie Kyriacou OAM, and Justine Cullen spearheading the initiative as ambassadors. Lead image: Ashleigh Streeter-Jones In its third consecutive year, the ambassadors will champion CARE Australia’s Her Circle initiative, which recognises that: when […]
Warner Brothers Discovery’s Newshub is set to close its doors in June 2024, leaving up to 300 staff, including high-profile presenters Mike McRoberts and Samantha Hayes, out of a job. In a statement today, Warner Bros. Discovery said it had started consultation on a “proposed remodelling and restructure of its ANZ free-to-air business in New […]
Australian Turf Club invites racing lovers across Australia to Expect It All with the launch of the latest creative campaign to highlight the racing on offer in Sydney at Rosehill Gardens and Royal Randwick. The campaign, which will officially launch ahead of this year’s Sydney Autumn Racing Carnival, highlights the wide range of incredible experiences […]
Something insane swept to New Zealand as finals approached last year. “Wahs Mania” took hold, and hope was ignited in the hearts of Kiwis who mostly didn’t usually care about League. Sadly, the Warriors didn’t make it through to the grand final, but the clubs following saw a massive increase nonetheless. Welcome back to B&T’s Spotlight […]
Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]