Macca’s Ridicules Branded Fashion With Spoof Apparel Brand ‘Schnuggs’ (Spicy Chicken McNuggets)

Macca’s Ridicules Branded Fashion With Spoof Apparel Brand ‘Schnuggs’ (Spicy Chicken McNuggets)
SHARE
THIS



Much like its arch-nemesis KFC and the trendy bucket hat, McDonald’s has jumped on the branded fashion craze, taking a slightly different, a more satirical, approach.

As part of the launch of Macca’s Spicy Chicken McNuggets, Leo Burnett London has created a fake fashion line to advertise the new product.

Shnuggs takes a comical jab on the craze of branded apparel and is aimed at the 16 to 24 demographic.

And, despite the fact the fashion line is nothing but a play on Gen Z’s obsession with branded apparel, we can’t help but feel Schnuggs would no doubt be a sell-out if McDonald’s released the line.

Leo Burnett London creative director Graham Lakeland said: “We drew inspiration from these cult-like brands that have this young audience going crazy for their latest product.

“Therefore, creating a spoof ‘hype beast’ clothing brand to model our new Spicy McNuggets felt like a great fit.

“This, coupled with a mixture of food-focused posts, helps us create a buzz to become one of the most talked-about foods this year.”

Check out the parody below.

CREDITS:

Agency: Leo Burnett London

Client: McDonald’s U.K.
Marketing Manager: Tom O’Neill
Brand Manager: Liz Whitbread
Campaign Assistant: Harry McLean

Creative Director: Graham Lakeland
Creative: Aaron Taylor
Planner/CSU Director: Carl Juresic, Adriana Ferran, Linnea Berglund
Designer: Paul Reddington, Sam Kallen
Photographer: Myles New
Photographer’s agent: Trayler & Trayler Ltd

Media agency: OMD
Media planner: Katie Griffiths

Production company: Prodigious
Director: Keziah Quarcoo
Audio Postproduction: Prodigious
Postproduction: Prodigious

Please login with linkedin to comment

Fashion Leo Burnett McDonald's

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]