Say what you want about McDonald’s but we’re fairly certain no one has ever eaten, or played, any of its fare to or in a symphony orchestra.
Nord DDB however, has taken a leap into the unknown with its new spot to launch the McCrispy into Sweden. The agency commissioned an original piece of music called “The Crunch” and it sees the burger becoming an integral part of the percussion section.
“The brief was to launch McDonald’s new McCrispy burger in the Nordics—a burger that is crispier than ever,” Nord DDB art director Josefina Norén told Muse. “We thought the crunch was a sound so beautiful and satisfying, it could be an instrument in a symphony. It turned out it could!”
The campaign will also roll out across OOH, online video, cinema, radio, print and social media.
CREDITS
Advertising agency: Nord DDB
Media agency: OMD
PR agency: Prime Weber Shandwick
Director: Oskar Wrangö
Production company:
Camp David
Composer: Håkan Eriksson
Conductor: Peter Nordahl
