Local Supply Celebrates Diversity Through Aussie Talent In New Summer Campaign

Local Supply Celebrates Diversity Through Aussie Talent In New Summer Campaign
SHARE
THIS



Sunglasses brand Local Supply has launched its summer campaign for 2017, bringing together four talents from across Australia who embody inclusivity, diversity and creative expression.

The campaign, titled ‘For Locals Everywhere’ features Sydney’s Mitch Orr (one of the masterminds behind Acme Restaurant), Melbourne’s Ecca Vandal (a highly-accomplished musician and producer), Brisbane’s Olia Burtaev (a synchronised swimmer who represented Australia at the London 2012 Olympics, and Canberra’s Genesis Owusu (a 19-year-old hip-hop artist, poet and fashion designer).

Local Supply campaign

Local Supply campaign

Local Supply campaign

Local Supply campaign

The multi-channel campaign has come to life through out-of-home media, supported with an extensive digital promotion that incorporates the brand’s summer look book, social content, videos, native editorials, competitions and ongoing customer activations.

The campaign launches two new sunglasses shapes for summer – The Avenue and The Station – in four core colours: matte tortoiseshell, polished tortoiseshell, matte black and polished black.

Local Supply founder Sean Satha said the campaign is the company’s most comprehensive one to date.

“The campaign focuses on talented individuals who are making real social or cultural contributions to connect and engage with our customers in a more authentic way,” he said.

Alexander Wu-Kim, marketing manager at Local Supply, added: “‘For Locals Everywhere’ is a campaign that is first and foremost about the people behind the frames – our customers.

“We wanted to produce a series of stories that our audience can connect with, get inspired by and get something out of. Our brand and products purely acts as the facilitator of these conversations.”

Please login with linkedin to comment

Ecca Vandal Genesis Owusu Local Supply Mitch Orr Olia Burtaev

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]

Opinion

by B&T Magazine

B&T Magazine
George Savvides Appointed As SBS Chair
  • Media

George Savvides Appointed As SBS Chair

SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today.  SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
  • Media

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland

Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]

by B&T Magazine

B&T Magazine
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
  • Campaigns

QUT Launches Refreshed ‘Real World’ Campaign Via BCM

QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
  • Technology

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad

To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.