Lite n’ Easy has appointed Ogilvy as its agency of record, following a competitive pitch.
Ogilvy will partner with Lite n’ Easy to provide the full breadth of brand services, extending from strategy and creative, through to CX, social and influencer.
Lite n’ Easy previously worked with Thinkerbell, who has worked with the brand since it acquired Hardhat in 2024.
Ogilvy will tap into its multicultural, health and behavioural science expertise as part of the new partnership.
The appointment comes at a significant moment for Lite n’Easy, which this year celebrates 40 years as one of Australia’s most successful and enduring health and wellbeing brands.
Nathan Hayman, CEO of Lite n’ Easy said: “As we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape. The integrated approach across brand building, consumer channels, influencer, commerce felt right for our future ambitions.”
Ogilvy Network ANZ CEO Kirsty Muddle said the agency was looking forward to working closely with the Lite n’ Easy team to help shape its next chapter of growth and strengthen the brand’s position in a rapidly changing market.
“Lite n’ Easy is one of Australia’s great health brands, and a company that has helped countless Australians eat well and feel their best for many decades. We’re excited to help it navigate this transformative moment. Our deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels, and beyond,” she said.
Australian owned and operated since 1986, Lite n’ Easy helps Australians build healthier habits, navigating every area of wellness and weight management. As the health landscape evolves, the brand continues to play an important role in supporting sustainable healthy eating and nutrition.
Check out: Ogilvy’s B&T Agency Scorecard
