Online home loan platform, Lendi, has appointed Zara Cobb as its new chief marketing officer (CMO).
Cobb will lead the company’s strategic marketing as it continues to move from strength to strength.
Founded in 2013, the Australian startup has scaled its operations and currently employs over 350 staff across home loan specialists, product and engineering.
Lendi is now shifting its focus towards the next stage of development with its growing marketing team.
Zara brings 12 years of local and global media and marketing experience to her new role at Lendi.
As CMO, Cobb will use her creative, data-oriented approach to drive growth in customer acquisition, find optimisations in the customer journey and ultimately, help shape Lendi into a household name.
David Hyman, managing director and co-founder of Lendi, commented on the appointment: “We’re thrilled to welcome someone of Cobb’s calibre to the Lendi family.
“Our priority is encouraging everyday Australians to makebetter-informedd decisions on one of their biggest living expenses – their home loans.
“With Zara’s experience and a refreshed focus on our marketing efforts, there’s a real opportunity for us to take a larger share of the $1.7 trillion dollar home loan industry and more importantly, help Australians find better home loans,” continued Hyman.
Prior to joining Lendi, Cobb held a number of senior roles in media agencies where she was responsible for leading client services across the financial, FMCG and eCommerce sectors.
Previously, Cobb was the head of strategy and analytics at Blue 449 where she used data and analytics to build out strategic products that provide greater accountability.
Prior to this, Cobb was the group client partner at Match Media and also group account director at MediaCom.
Cobb added: “More Australians are looking to digital alternatives in lieu of the traditional mortgage broking process. People want options and transparency without compromising on time or convenience.
“Lendi has the perfect balance of human expertise and smart technology, allowing people to find a better deal.
“It’s such an exciting time to join the Lendi business and I look forward to playing a key role in continuing Lendi’s upward trajectory,” continued Cobb.
Lendi has settled $6.5 billion in home loans to date and has experienced triple-digit growth over the past year.
The Lendi platform allows consumers to search, compare and settle their home loan – all online and in their own time.
