Layercake, an Australian digital engineering company and Oracle partner, announced that its media orchestration and automation platform, Streamcake, can now run on Oracle Cloud Infrastructure (OCI), giving Layercake’s customers greater choice.
Streamcake has enabled media companies, broadcasters, sports organisations, and other live event producers to unify broadcast production, digital streaming, and operations automation on a single scalable cloud platform.
This has made it easier and more cost-effective for broadcasters and media companies to modernise live production, simplify content management and delivery, and enhance the quality and reliability of live and on-demand video experiences.
With Streamcake running on OCI, Layercake has expanded its multicloud strategy and enabled customers to leverage the high performance, scalability, and security of OCI for their software-defined video workflows, including livestreams, video-on-demand generation, and publishing.
The Streamcake solution has provided capabilities including broadcast media production, digital media production, and smart orchestration and automation.
Broadcast media production is powered by Grass Valley’s GV Agile Media Processing Platform (AMPP) and integrated into OCI.
Digital media production and streaming through flexible platforms such as Ant Media and Bitmovin, orchestrated by Streamcake.
Smart orchestration and automation provides compute, storage, networking, software, monitoring, captions, AI/ML overlays, and monetisation workflows.
With this approach, broadcasters and content owners gain cloud-native agility, predictable cost models, and global scalability, while eliminating the complexity traditionally associated with multi-vendor broadcast and streaming workflows.
“Media organisations are under pressure to deliver broadcast-quality content at digital speed and scale,” Padraig O’Donovan, CEO of Layercake, said.
“Streamcake not only modernises production workflows but also unlocks new commercial models for broadcasters, sports leagues, and digital platforms worldwide. We are pleased to partner with Oracle to offer our customers new ways to host their media workflows,” O’Donovan said.
“Content is king and media companies are moving faster than ever to cloud-based production and automation to stay ahead,” Chris Chelliah, senior vice president, Technology, Oracle Japan and Asia-Pacific said.
“Through our collaboration with Layercake, we are helping customers take advantage of OCI’s price performance, scalability, and security to monetize their live and on-demand media workflows,” Chelliah added.
Customers can choose to integrate media workloads on OCI through Streamcake, which is gaining traction among media companies across Asia Pacific, Europe, and North America.
With global sports rights holders, broadcasters, and digital platforms embracing multi-cloud strategies, the combination of Layercake and OCI offers a pathway to flexible, cloud-native media operations.
