KFC has added Special Group to its roster of creative agencies following a review, B&T can reveal.
Special joins long-term agency partner Ogilvy, whose role in the village remains unaffected.
Vanessa Rowed, Chief Marketing Officer, KFC Australia, told B&T the review was called to “explore fresh energy and new perspectives across the Australian landscape”.
“At KFC, we’re constantly looking for world-class creative partners who can help us build the brand in bold, culturally relevant ways,” she said.
“We’re excited to be expanding our agency village with the appointment of Special Group, joining our long-time partner Ogilvy and our broader WPP network. Together, this expanded village strengthens our creative firepower and ensures we continue to evolve one of Australia’s most iconic QSR brands.”
Special Group global partner Cade Heyde told B&T: “From our very first meeting we felt an incredible alignment with the KFC team. A shared ambition, values, and a desire to create work that makes a huge impact in culture. We’re thrilled to start this new partnership.”
Rose Herceg, WPP President, Australia and New Zealand said the group was looking forward to working with Special, “as part of KFC’s agency village and as part of Ogilvy’s commitment to ensuring KFC remains one of the most loved and successful brands in Australia.
She added: “Together we will continue to develop great ideas and work that makes KFC famous.”
Special has previously worked with KFC in New Zealand, and now adds the Australian business to its bulging client portfolio.
Recently the agency has won HBO Max and Honda, while picking up a swag of silverware and the Grand Prix at last year’s B&T Awards.
