Kate & Co. PR Wins Four New Clients & Appoints Three New Staff Members
Kate & Co. PR has recently won four new clients across the fashion, beauty and luxury lifestyle space and has appointed three new staff members to support its growth.
The wins include Wanderlust Australia, Review, Runway Room and a project to launch Désordre Boutique’s first Melbourne store.
In addition, the agency will once again be managing the PR for Melbourne Fashion Week (M/FW) 2o21, after the successful roll-out of M/FW in October 2020 which saw a mix of runway events and digital activations help to re-energise the Melbourne CBD.
Kate & Co. PR will also be working with Lexus for the upcoming Melbourne Cup Carnival, extending the agency’s existing role as Lexus’ retained lifestyle PR partner.
In the health and lifestyle space, the agency will work on a retainer for wellness brand Wanderlust Australia, providing strategic communications to drive the brand story.
Supporting Wanderlust’s various holistic health events and driving awareness around the launch of the brand’s new plant-active, herbal led supplements and wholefoods range, available in over 2,000 pharmacies nationwide.
In a significant addition to the agency’s fashion portfolio, Kate & Co. PR will be working with Review Australia to launch an exciting artist collaboration in October 2021 – a first for both the brand and the collaborating artist.
The agency will manage a launch event, influencer campaign, ambassador program, media relations campaign and showroom integration for Review.
Kate & Co. PR will also manage the guest list and media relations for the launch of Désordre Boutique’s first Melbourne store.
The much-loved Sydney designer boutique, owned by Shannon Thomas, will open its doors in High Street Armadale soon stocking exclusive collaborations with Australian labels, and housing international designers including Michael Lo Sordo, Christopher Esber, Area NYC and Jonathan Simkai.
Another welcome addition to the agency’s rapidly expanding beauty portfolio is Alex Fevola’s ageless beauty brand, Runway Room.
Kate & Co. PR will work on retainer for Runway Room across media relations, influencer engagement, brand and business profiling, events and new product launches.
Due to this recent client growth, Kate & Co. PR has welcomed three new staff members including: account director, Stephanie Phelps, account manager, Sarah Yarwood and account executive, Ruby Loosli.
Stephanie Phelps joins the team from skincare company, Sand & Sky, where she was Influencer and PR Manager. Prior to that, Stephanie spent a year as PR Manager for the ICC Women’s T20 World Cup and spent three and a half years with MECCA Brands.
Sarah Yarwood returns to the Kate & Co. PR family after 2 years at French Connection Australia as Marketing Specialist, previously Sarah worked as a Talent Manager for The Co. Collective (Kate & Co. PR’s former talent management agency) and Ruby Loosli joins the team after one year at WrightsPR.
In addition, the team will be further bolstered with support from consultants including Samantha Belteky on M/FW and Sophie McGrath on Lexus.
Kate & Co. PR managing director, Kate Keane, said: “With the ongoing challenges in our industry due to the uncertainty of Covid-19, we are pleased to see the tide starting to turn.
“It’s a joy to welcome our new team members and to also work with industry-leading consultants across a mix of engaging, inspiring new accounts.
“As an agency, we are in a really great place and we look forward to seeing this positive momentum flow through as we look ahead to deliver exceptional communications campaigns for both our new and existing stable of clients.”
Please login with linkedin to comment
Kate & Co Pr Kate Keane Ruby Loosli. Sarah Yarwood Stephanie PhelpsLatest News
TV Ratings (06/05/2024): Emotional Lego Masters Goodbye Does The Numbers For Nine
And we thought Lego could only make you cry when you accidentally stood on a piece.
Lisa Wilkinson AM To Join Cannes In Cairns As Keynote Speaker
Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.
Mamamia Names Natalie Harvey As New CEO
Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.
‘The Media Has A Way To Go On Diversity’ – Diversity Council Leader Lisa Annese On Industry Diversity And Why Sunita Gloster Is An Important Addition To Their Board
Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.
Mike Shows Up At A Wake And Still Hasn’t Seen That Show, In Latest Instalment Of ‘I Saw It On Binge’, Via Thinkerbell
Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?
Flexiroam Partners With Specialist Agencies To Launch “Ready For Anything” Global Campaign
Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.
Samsung Unveils Power Of AI To ‘Upscale Every Moment’ With Neo QLED 8K
Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.
Media-Wize Wins AUSCERT PR Account
Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.
Stake Appoints 72andSunny As It’s Creative Partner
72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.
61% Of Aussies Want Corporate Australia To Stay Away From Social & Political Issues Leo Burnett Study Finds
Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.
Brendon Cook, OAM, Inducted into the OMA Hall of Fame
Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.
New Campaign Highlighting Renewable Gas As A Crucial Component Of Energy Transition
It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.
Love Media Welcomes Alana Dowling As New Client Director
Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it
B&T 30 Under 30 – Where Are They Now? Until Recently, Prison!
A prestigious 30 Under 30 gong can get you headhunted, promoted or, in this instance, a two-year stint in the slammer.
“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
Data becoming the journalist's tool for more engaged content. Still not beating dodgy MAFS contestants or a Kardashian.
Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers
Thought getting Tay Tay tickets was an unimaginable nightmare? Read on as Billie Eilish promoters say hold my beer.
Twilio Names Chris Koehler As CMO
Chris Koehler named as Twilio's CMO. Which may prove a prickly tongue twister after a lengthy open bar tab.
ARN Announces Ad Sales Partnership With The Athletic
Can we slow the rotation of the sun? Because that's the only way we'll fit all these new podcasts into one day.
Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
Hungry Jack's' Big Mac ripoff set to return after recent legal win. Still no one racing to clone the Filet-O-Fish.
Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
Here, Compass Studios' Natalie Dean-Weymark talks diversity in media. It's the human equivalent of the Family Assorted.
New Partnership Between The Sweetshop And The Gardening.Club
Thought you'd be getting tips on aphids & fungus gnats from this Gardening. Club news? Prove yourself totally wrong here.
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.
Suntory BOSS Coffee Fuels Ambition With New Campaign From It’s Friday
Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.
Resolution Digital Wins MyPlates Media Account
The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.
Debunking The “Three Year Lie”: A New Approach To Retail Digital Strategy
This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.
TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
It was a good night for lovers of farming and love.
The Growth Distillery Unveils The New Rules Of Influence
The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.
Whittaker’s Launch New Brand Platform, ‘Hello Chocolate Lovers’ Via Bastion Shine
New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.
Tyro Shows They Are ‘Into Business Big Time’ With New Brand Campaign Via Howatson+Company
Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.
IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.