Karla Judge, head of marketing tourism at Ingenia Communities Group is the second guest writer in the latest instalment of the IMAA’s Female Leaders of Tomorrow program, following on from the last instalment with Nic Fry. Judge discussed the impact of supportive female role models on career development and growth.
1. How did you get involved (and why) this program specifically?
Karla Judge: I am so impressed by the work that IMAA does in advocating for women in the media and marketing industries, and I felt inspired by the people I’d have the opportunity to connect with as a part of the program – both mentors and mentees.
2. Why is mentoring women in the industry so important for its future success?
KJ: I truly believe we are better together, and when I reflect on my career so far, I think about how much formal mentorship has had a positive impact for me. The conversations, connections and lifelong relationships that I’m sure will be built as a part of this program will go both ways. As much as I hope my lived experience, leadership growth and MBA studies can offer some insights for my mentee, I’m also confident that I will benefit immensely from their insights and experiences. I’ll always jump at the opportunity for meaningful discussions with other women in the industry, so I can’t wait to see what we can learn from one another.
3. Who are/were your mentors, and what did you learn from them?
KJ: I was fortunate early on in my career to have a female leader in an incredibly challenging role; she showed me what it meant to truly feel supported, she demonstrated how motivating it was to see a leader working hard alongside their team. She also taught me how to lead with kindness, compassion and clarity, and she taught me how to advocate for myself and for the women around me. It has been almost a decade, and I still message her to ask leadership questions, seek advice and share experiences; I might have been lucky enough to make a lifelong friend.
4. If you could offer one piece of advice to all future leaders, what would it be and why?
KJ: If I had to offer only one piece of advice, it would be to prioritise the development of your confidence as a leader above all else. By far, this is the most versatile trait of a strong leader. From being able to advocate for yourself in a role or for your team, to being comfortable having tough conversations with a team member or colleague, or even the ability to present and clearly communicate a strategy you’ve built or a project you’ve delivered. The development of your confidence will propel your leadership career above all else. Believe in your knowledge, believe in your ability and believe that you deserve a seat at the table.
