Kargo has launched Spotlight to the APAC advertising market, designed to deliver ads at the precise moment when users are most attentive.
Kargo’s Spotlight ad unit is entirely launched by consumer actions—or sometimes even inactions. Spotlight is designed to deliver ads at the precise moment when users are most attentive, combining behavioural signals, premium creative, and exclusive publisher access to maximise engagement.
Ads are triggered by meaningful reader behaviours such as: ‘Content Complete’, when a reader finishes an article and hovers on the navigation bar, ‘Attention Shift’, when a user switches tabs or leaves the page, ‘Idle Time’ which is after 20 seconds of inactivity and ‘Scroll Up’, when a reader returns to the top of the page.
By solving the when an ad is launched, Spotlight builds on Kargo’s proven pillars of who (audience targeting), what (creative), and where (premium inventory).
Proven Success With Westpac NZ
Westpac NZ, one of New Zealand’s largest retail banks, is the first business in New Zealand to run Spotlight, achieving a click-through rate above 2 per cent, far outperforming industry benchmarks.
Westpac NZ CMO Sarah Williams said, “We are always looking for innovative ways to connect with our customers. The integration of Spotlight into our digital strategy has allowed us to connect with our audience in a more impactful, timely and considerate manner, delivering ads when users are most engaged. Achieving a CTR of over 2 per cent for a recent marketing campaign demonstrates the strength of this approach.”
Early results from Spotlight reveals 2x higher viewability (72 per cent vs 39 per cent), 10x higher click-through rates (1.25 per cent vs 0.11 per cent) and 50 per cent higher attention scores.
For publishers, Spotlight drives up to 30 per cent incremental revenue without adding clutter, thanks to consumer-friendly features such as oversized close buttons and a five-second activation delay.
“With viewability at 70 per cent plus and CTRs of 1.5 per cent plus, Spotlight is perhaps the industry’s most impactful ad unit,” said Rob Leach, GM of Kargo APAC.
“But it does not just work for brands, it is also good for publishers and consumer satisfaction scores are all 80 per cent or above. Solving the ‘when’ for the very first time in display advertising is delivering incredible ROAS for our partners.”
Spotlight is now live across Kargo’s premium publisher network in APAC, offering brands a new way to capture attention, boost engagement, and deliver stronger business outcomes.
