Kargo has successfully delivered its first CTV Tiles campaign in partnership with Contagion for PlaceMakers, one of New Zealand’s leading home improvement retailers.
Kargo said production cost and complexity have long been barriers for many brands considering CTV advertising. But its Kargo’s CTV Tiles format changes this dynamic by transforming existing social media assets into high-impact, brand-safe CTV ad experiences at a fraction of the traditional cost of a TV ad. The campaign follows the APAC launch of four new CTV ad formats two months ago,
The Kargo Tiles format transforms vertical social videos into CTV spots, featuring tiled video clips alongside a brand message.
“CTV has been a space where the creative barrier often holds brands back,” said Arnaud Calonne, Kargo sales director, New Zealand. “With our Tiles format, we’re making premium TV advertising accessible to more advertisers than ever, starting with the PlaceMakers campaign in New Zealand.”
“We continuously seek innovative ways to animate our clients’ narratives and boost efficiency,” stated Suzanne Breslin, GM media at Contagion. “Kargo’s Tiles format was exactly what PlaceMakers needed, transforming existing creative into a high-impact CTV experience with a 98.2 per cent Video Completion Rate. This game-changer allows brands to effectively extend their social content into the CTV arena, reaching engaged audiences across multiple networks without separate PG buys, enhancing efficiency.”
The PlaceMakers campaign marks the first execution of Kargo’s Tiles format in ANZ, setting the stage for more brands to harness the reach and performance of CTV without the heavy lift of bespoke production.
