Jones Bites Back At Naysayers Live On-Air Following Ratings Win

Jones Bites Back At Naysayers Live On-Air Following Ratings Win
SHARE
THIS



There’s no doubt it’s been a tough couple of weeks for radio shock jock Alan Jones. Following his controversial Jacinda Ardern comments, advertisers have been ditching the broadcaster in droves, but was it the right move?

If yesterday’s radio rating survey results proved anything it’s that Jones still rules the roost in the Sydney radio market in spite of recent events that saw Macquarie Media chairman Russell Tate issue the host his final warning.

Jones’ breakfast program retained its number one position in the breakfast show market with 17.1 per cent market share, which was only marginally down -0.3 per cent since the last survey.

However, the results were from the period of 14 July to 17 August, while Jones made his comments about the New Zealand prime minister on 15 August. It’s likely we won’t know the true effect of Jones’ comments (if any) until the next radio rating survey in six weeks time.

And yet, in a rare move for the broadcaster, Jones hit back at his critics live on-air this morning, with the host telling listeners 2GB rated number one in Sydney and has been in the top spot for the last 122 rating surveys.

He said: “I rarely talk about myself here, nor do we talk about ratings but there are plenty of people who report on radio ratings that don’t know a thing about it.

“I suppose given some of the headlines over the last few weeks this may be worth mentioning.

“There are only eight radio ratings a year in Sydney and this breakfast program has now won 221, which is over 30 years.

“We must be doing something right. It appears as though we do it successfully.”

Jones also thanked his “very loyal” listeners before reading out messages he’d received from his fans, including one that described him as “the voice of the people.”

Please login with linkedin to comment

2GB Alan Jones

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]