Global out-of-home advertising company JCDecaux has unveiled the digitisation of three of its most prized Spectacular locations in Sydney.
Located at iconic Sydney CBD sites spanning York Street, Eddy Avenue and Elizabeth Street, and epitomising JCDecaux’s focus on placing digital sites in quality pedestrian locations with its unique ‘quality over quantity’ philosophy, the new Digital Spectacular sites are set to become the new jewel in the crown of JCDecaux’s inner-city footprint.
Launch advertising partners for the new Sydney sites are Foxtel, Coca-Cola, Mondelez, Nike, Samsung and Spotify.
The new Digital Spectacular sites continue JCDecaux’s digital roll out, which began with the Sydney launch in May last year and now spans a network of sites in Sydney, Brisbane and Melbourne.
JCDecaux CEO Steve O’Connor said: “As our digital network expands significantly, we continue to deliver the brand eminence and superior campaign reach that JCDecaux is renowned for – now with the benefit of consecutive digital sites in Australia’s most desirable locations.
“The new structures are connected and data responsive, which means it’s a win-win for advertisers,“
Foxtel Lifestyle Group has developed a dynamic creative campaign for the new TV series Common Sense using the Digital Spectaculars. In the same ethos of the show, the Spectacular sites will come to life with real-time opinions and social reactions to breaking news.
Brigitte Slattery, head of marketing for Lifestyle at Foxtel, said: “JCDecaux’s new Sydney Spectaculars provided the perfect platform to launch Common Sense. It allowed us to represent the different opinions of Australians on a range of news topics as they break in an entertaining way.
“This platform plugs into the zeitgeist of the show with scale, impact and relevancy. It was just common sense.”
JCDecaux national sales director Olly Newton said: “It’s been fantastic to work with Foxtel, Mindshare and WPP for the launch of the Sydney Digital Spectaculars, as they have really embraced the challenge of developing dynamic creative that truly showcases what the Spectaculars can achieve.
“The opportunity for advertisers to develop campaigns that are ‘dynamic by default’ has never been greater, with our digital network because the sites lend themselves perfectly to such great creative, as the Foxtel campaign demonstrates.
“Market feedback on our digital assets continues to be exceptional. Our new Digital Spectaculars offering cements our market-leading position, building on the prime locations and inner-city dominance of our digital network with a powerful consecutive format.”
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]