JCDecaux has won out-of-home advertising contracts with Burwood Council and Ku-ring-gai Council.
The contracts strengthen coverage across two neighbourhoods; Burwood’s growing after-dark precinct, and Ku-ring-gai’s North Shore town centres.
JCDecaux ANZ, co-chief executive officer, David Watkins said: “Sydney is no longer a 9-to-5 city. As more LGA precincts extend into the evening, the night time economy becomes a genuine growth driver for advertisers.”
“Small Format allows advertisers to connect with audiences as they move through their every day, whether they’re on the way to work, shopping or heading out at night. For brands, that means being noticed and remembered in real moments, rather than competing for attention in a crowded online feed. And programmatic buying provides the flexibility to run different messages at different times of day and to dial activity up when these areas are at their busiest.” Watkins added.
Following a competitive tender, JCDecaux renewed its advertising partnership with Burwood Council for a 10-year term.
The renewal included a digitised upgrade to the Small Format network and the introduction of a new digital Large Format site in the Burwood CBD. This will support a consistent streetscape experience aligned to Council’s vision for the precinct.
The renewal comes as Burwood progresses its After Dark Strategy, with the Central Sydney suburb designated a Special Entertainment Precinct under the NSW Government’s 24-Hour Economy strategy.
The upgraded network will enhance visibility and amenity across Burwood’s key streets and activity areas.
Mayor of Burwood, Cr John Faker, said: “Our After Dark Strategy is about bringing our precinct to life beyond 5pm. Upgraded digital Small Format signage will allow advertisers to engage audiences enjoying Burwood’s growing and exciting night-time economy. This partnership with JCDecaux also helps Council promote everything our local area has to offer while creating safer, more vibrant public spaces.”
JCDecaux has also been awarded the Small Format advertising contract with Ku-ring-gai Council. It will extend the network across key North Shore town centres including Lindfield, Gordon and Turramurra.
The partnership will connect brands with local audiences in everyday decision-making moments, to deliver street-level visibility where people are actively out and about.
Ku-ring-gai’s community is expected to grow significantly over the next 15 years, strengthening the LGA’s $8.5 billion economy.
Council is also developing a Nighttime Economy Action Plan to support more vibrant town centres.
Mayor of Ku-ring-gai, Cr Christine Kay, said: “Our town centres are where community life happens; people commuting, shopping locally, meeting friends and attending events. Brands can reach highly engaged local audiences in real, everyday moments across our key centres.”
